What does it really mean to launch your product in a new market? We know it’s not a sexy topic outside of the localization industry. Nowadays, companies can do international…
Category: Guides
Discover the best ways to grow your business globally and dominate your market.
In 2016, Jaap van der Meer, founder of TAUS, published a provocative piece titled “The future does not need translators.” He argued that as machine translation (MT) software gets better,…
Nowadays, companies can do international expansion faster than ever before. But many companies underestimate how hard it is to break into a new market. There’s quite a lot that goes…
Hiring native support agents? We know how hard it is to hire the right person for your team when you’re hiring for technical AND language skills. And, while that’s…
Great translation can fuel your business growth. It’s the master key that unlocks your ability to promote your product, provide customer service, or make your app more accessible to a…
The world of audiovisual content is changing rapidly. One of the changes we’re seeing is the increasing use of subtitles. Subtitles are now seen as a standard on many platforms,…
When you talk to fast-growing companies that are agile and rely on continuous development to some degree, you’ll quickly realize that most haven’t maintained processes and technologies to integrate localization…
Each industry has its own jargon and terminology. And each company has brand-specific phrases, non-translatable terms, and abbreviations. When you work with translators who are from outside your field, a glossary…