Bending Spoons is a fast-growing tech company focused on building and marketing mobile applications. From fitness apps to smart technological solutions - Bending Spoons has a wide range of apps and is not planning to stop. Their 20+ iOS apps have been downloaded hundreds of millions of times, and on a daily basis are discovered by hundreds of thousands of new users. Bending Spoons is also the best place to work in Italy. And the best company can choose only the best partners.
Being an ambitious company, Bending Spoons wants to be known worldwide. In order to achieve faster growth, they need to localize their apps. Each app is available in multiple languages - imagine the workload and time required to manage this process. Depending on the deadline, Bending Spoons had to either use their own team or work with freelancers. This resulted in having spreadsheets all over the place and a big headache while trying to smoothen the workflow. Before Lokalise, the whole process was challenging: no contextual information, a huge loss of time, ineffective communication.
The very moment Bending Spoons started using Lokalise, they realized that they had found exactly what they needed. The ideal tool that will help them with localization. No more outdated solutions and unnecessary time waste. Their typical workflow now looks like this: developers assign keys to strings and upload them, project managers add some screenshots and comments, and… then just wait until translators finish their job. Once they are done, the only thing that’s left is pushing the changes live. In case some questions arise, everything can be solved via Project Chat - no need to switch between different tabs or apps. More time is freed up to focus on growth and innovation.
"It’s like using a car instead of walking - it’s the next evolutionary step in the localization of digital products" Ekaterina Sukhliaeva, content and localization manager
Features that Bending Spoons enjoy the most:
"What would I tell to others considering Lokalise? Like, do it! Do use it! It has simplified my workflow big time!"
Our current workflow in Lokalise: when a copywriter populates all 3 languages, we trigger a CI pipeline, which exports iOS and Android localization bundles and integrates them into our application repositories. We use a separate github public repo to push/version all localization files. Pretty simple.