Challenge: Meeting the localization expectations of international clients

Working primarily with international clients across the US and Europe, Blazity found that localization was expected, especially when serving clients across multiple European markets. 

The main challenge was finding a localization partner they could trust completely.

Enterprise clients, from SaaS companies to large fashion e-commerce brands, were coming to Blazity asking for solutions. They have zero tolerance for technical failure, so the digital agency required a localization partner they had complete confidence in. The quality needed to match the quality of service their clients had come to expect.

Our clients have very high expectations, so we need really trusted partners across the key technology vectors that are necessary in digital implementation, and choose the ones that meet our expectations when it comes to quality.

 

Jakub Czapski

Founding Partner at Blazity

They also needed more than developers who integrate a translation API. They needed a partner who understood localization as a business driver and could recommend the right solutions.

"Companies like Planday look to us to choose every single aspect of localization and recommend why it should look like this. They want to focus on the business and they don't want to spend 10 days analyzing different systems" explains Jakub.

Planday: Empowering marketing with one-click website localization

Planday, a leading workforce management platform, partnered with Blazity to overhaul its digital presence and eliminate a manual localization process that hindered its global growth.

The opportunity: Removing website bottlenecks

During discovery for the new Planday website, Blazity found that the marketing team was entirely dependent on the product team for translations. Because product priorities took precedence, website updates were frequently delayed. This led to inconsistent regional execution and a dependency that prevented Planday from scaling its organic search presence.

The solution: An automated, independent architecture

Blazity built a localization strategy directly into the new website’s technical core. By integrating Lokalise with Hygraph (CMS), they created an automated pipeline that allows marketing to trigger and manage translations internally. The goal was to provide a sustainable operational model that required zero engineering or product support for content updates.

Collaboration and results

The three-way partnership between Blazity, Planday, and Lokalise ensured a stable, scalable automation pipeline. This coordination allowed for quick iterations and a seamless transition for the marketing team.

Key outcomes for Planday include:

• Marketing Independence: Website updates across multiple languages are now handled "at the click of a button."
• Immediate Growth: Increased lead quality in the UK market within just one month of launch.
• Global Agility: Reduced time-to-market for international content, ensuring consistency and quality across all regions.

"Going from a system where everything just felt difficult, to be able to quickly update content across so many pages at that level is saving us so much time!" — Planday Marketing Team

Solution: A strategic partnership built on quality and trust

Blazity maintains a deliberately selective approach to technology partnerships. Rather than recommending different tools for each project, they identify best-in-class solutions across key categories, including translation management, content management, CRM, and analytics, and build deep expertise with those partners.

After evaluating multiple translation management platforms, Blazity chose Lokalise as their exclusive localization partner. The decision came down to three critical factors:

1. Product quality that meets enterprise standards

Lokalise's enterprise-grade platform and proven track record made it clear they could deliver the level of reliability Blazity's reputation depended on.

We looked at some other translation management platforms before, and Lokalise was just the best and the one that we always feel comfortable recommending.

 

Jakub Czapski

Founding Partner at Blazity

2. Support that matches their requirements

For an agency managing multiple client projects simultaneously, quick responses are critical to maintaining timelines. During their evaluation, Blazity found that Lokalise's support team was exceptionally responsive, providing quick answers to technical questions and implementation guidance—exactly what they needed to keep client projects on track.

3. A true partnership that benefits both sides

From their initial conversations, Blazity could tell Lokalise operated differently than typical vendors. The relationship was collaborative rather than transactional, with Lokalise's team genuinely invested in Blazity's success. This partnership mentality was crucial for an agency that needed a localization partner who would grow alongside them.

How Blazity integrates Lokalise into client projects

Blazity's approach to localization reflects their broader philosophy: understand the business process first, then build technology around it. That’s why they always kick off any project with a discovery phase:

Step 1: Discovery and planning

Blazity sits down with clients to understand not just technical requirements, but workflow needs. This approach ensures that localization seamlessly integrates with clients' existing workflows rather than forcing them to adapt to rigid tool requirements.

We start with the process first. We understand how somebody ideally would want to work within their organization with translations. And then we try to build this experience in Lokalise.

 

Jakub Czapski

Founding Partner at Blazity

Step 2: Strategic introduction timing

Blazity introduces Lokalise when prospects are warm, after initial meetings have established genuine project potential and are asking in-depth questions around any of the technologies or solutions provided.

The value for the client is immediate:

• Special treatment: Clients see that Blazity is a close partner to Lokalise and feel like they're getting special treatment since Lokalise is always available so quickly
• Accelerated negotiations: Clients can ask any question and even start negotiating contracts and prices with Lokalise
• White-glove service: Clients appreciate when Blazity handles everything: scheduling meetings, ensuring the right stakeholders join, and managing the introduction process

Step 3: Seamless integrations across the tech stack

A key part of Blazity's value proposition is ensuring all recommended systems work together effortlessly. They leverage Lokalise's extensive integration ecosystem, including connections with Contentful, Storyblok, Figma, and other tools their clients use.

"We ensure that the systems we recommend integrate between each other seamlessly, either through built-in integrations or the ones that we build custom for some edge cases" says Jakub.

Blazity is currently collaborating with Lokalise's team to expand the platform's integration capabilities, ensuring even more comprehensive coverage for future clients.

Step 4: Training and adoption

While Lokalise's intuitive interface makes adoption relatively smooth, Blazity ensures success through structured support.

"We offer some trainings after implementing Lokalise for a company that has never used it, like a week of training and hyper care period," says Jakub. "But generally people adapt quite quickly."

This quick adoption is crucial for maintaining project momentum and ensuring internal teams can manage translations independently after launch.

Results: Meeting client expectations with reliable localization

Through years of partnership across multiple projects, Lokalise has consistently delivered on both support and product quality.

When I recommend Lokalise, I'm confident that it's of the quality that our clients come to expect from our service.

 

Jakub Czapski

Founding Partner at Blazity

Setup times of 2-4 weeks for typical implementations make Lokalise one of the faster integrations in Blazity's tech stack. Combined with Lokalise's same-day support responses, whether for API questions, troubleshooting, or implementation guidance, this responsiveness keeps projects on schedule.

Whether it's API questions, troubleshooting, or implementation guidance, Lokalise responds same-day. We really appreciate this because time to market is critical for our customers.

 

Jakub Czapski

Founding Partner at Blazity

The relationship extends beyond vendor-client dynamics. When Lokalise needs estimations or project support, Blazity responds immediately. When Blazity needs technical guidance or customer introductions, Lokalise does the same.

This collaborative approach allows Blazity to provide exceptional service to their own clients, by handling the entire coordination process, from scheduling meetings with Lokalise to ensuring the right stakeholders join. This removes friction for their clients and reinforces their reputation as a tech partner who handles every detail.

Future: The growing importance of trusted partnerships

One of the key trends Jakub sees in the market is clients increasingly expecting their technology partners to be experts in specific domains rather than generalists who dabble in everything.

"There's a much larger focus right now amongst our customers on expertise and specialization" Jakub says.

As AI continues to transform software development and digital services, Blazity expects this trend will only accelerate. Clients will need experts who can navigate rapidly evolving technology landscapes and recommend solutions with confidence.

A role that requires deep, reliable partnerships like the one between Blazity and Lokalise.

For Blazity, this means continuing to deepen their expertise with carefully selected partners across the technology stack, ensuring they can always recommend solutions they trust completely.