Last Updated: 3rd October, 2022
1. What are Cookies?
When you interact with our Platform, we strive to make that experience easy and meaningful. When you visit our Website, it may store or retrieve information on your computer or mobile device, mostly in the form of cookies. Cookies are text files containing a small amount of information that web browsers place on a computer’s hard drive. Data collected by cookies are sent back to the originating web server on each subsequent visit of our Website, or on other websites that recognize the specific cookie.
2. What cookies do Lokalise use
The cookies used on our Website can be distinguished in terms of their function and purpose as follows:
|Strictly Necessary Cookies
|Strictly necessary cookies are required for the provision and proper operation of our Website. We cannot provide you with the basic functions of the Website without these cookies. For example, an essential cookie may be used to prevent a User from having to log in each time they visit a subpage of our Website in the same session.
|Functionality cookies allow us to retrieve information about your preferences and settings regarding our Website when you revisit our Website (in a new session) later. In this way, the Website "remembers", for example, your username and log in data between two sessions. These cookies are not absolutely required for the operation of the Website but make the Website more convenient to use.
|These cookies help us to understand how you interact with our Website by collecting and analyzing information about your access and subsequent use of the Website. For example, these cookies may count the number of Users visiting our Website, measure session durations or track your clicks and visits of subpages of our Website. This helps us to gain insights into how we can optimize the Website and further develop it based on User demands. However, we only obtain aggregated reports and information through which we cannot identify you personally.
|These cookies are used to identify and evaluate your interests based on your browser activity (e.g., when you visit our Website). This information is used by our partners and us to provide you with customized (so-called "personalized" or “targeted”) content and advertising (e.g. video suggestions that are relevant to you, display of personalized advertising on the advertising banner of a website you visit). Targeting cookies are used by the partners listed below when you access and use their content on our Website. Please note that we cannot control the use of the transmitted information by our partners.
3. How long are cookies stored?
Some of the cookies used on the Website are session cookies, which are deleted as soon as you close your browser. Other cookies are persistent cookies, which are stored beyond the individual session. Unless otherwise indicated below, persistent cookies used on the Website are stored for a maximum of 2 years. Please refer to the cookie list in our cookie banner for more details on the individual storage periods.
4. How does Lokalise deal with data collected through cookies?
5. On what legal bases does Lokalise rely on?
Cookies that are necessary for the operation and provision of our Website and its functions (“strictly necessary cookies”) may be placed based on statutory legal grounds (e.g., in Germany Sec. 25 (2) No. 2 TTDSG) and Personal Data collected through these cookies may be processed based on our legitimate interest (Art. 6 (1) (f) GDPR). If you live in the EU, EEA, Switzerland or the UK, you have the right to object, on grounds relating to your particular situation, at any time to such processing of your Personal Data (cf. Art. 21 (1) GDPR). To do so, you can change your browser settings to block any or specific cookies or to alert you about these cookies in advance (see below for more details).
All other types of cookies (“functionality”, “performance” and “targeting” cookies), including cookies of third-party services (see section 7 for details), are only activated and Personal Data collected by these cookies are only processed if you consent to the processing of your data by the respective service. The legal basis for the placing of “functionality”, “performance” and “targeting” cookies is your consent (e.g. in Germany based on Sec. 25 (1) TTDSG) as well as for the data processing in connection with these cookies (Art. 6 (1) (a) GDPR). You can withdraw a granted consent for your respective device in the settings of the cookie banner at any time with future effect.
6. How can you withdraw your consent and turn off the cookies?
To change your cookie consent preferences, please visit our cookie banner.
In addition, your web browser may allow you to change your cookie preferences, including deleting and disabling Lokalise cookies. Please consult the help section of your web browser or follow the links below to understand your options, but please note that if you choose to disable cookies, some features of our Website, Platform or Services may not operate as intended.
Please be aware that restricting cookies may have an impact on the functionality of the Website.
7. Details on the cookies and third-party services
A. Google Analytics
Google will use this information on our behalf to analyze your usage of the Website, compile reports about website activities, and perform additional services for us relating to the usage of the Website and of the internet, such as the evaluation of the paths through which Users arrive at our Website. In addition, Google also processes the transmitted data for its own purposes. We have no influence on this further data processing by Google. Details on data protection at Google, in particular on the type, scope and purpose of data processing, can be found at https://policies.google.com/privacy?hl=en and at https://support.google.com/analytics/answer/6004245?hl=en.
Please note that there is no adequacy decision adopted by the European Commission for the USA and there is no consistently high level of data protection due to differing legal provisions. The transfer of data to servers used by Google in the USA may therefore give rise to additional risks, for example, it may be more difficult to enforce rights to this data. For data transfers to the USA, we have agreed with Google on the standard data protection clauses of the EU Commission, which also stipulate the implementation of appropriate protective measures for the specific case, which may also include encryption of the data depending on the level of protection required. The transfer of data to Google servers in the USA is therefore based on Art. 46 (2) (c) GDPR.
B. Google Ads (including the remarketing function)
With your consent, this Website uses the remarketing function of Google Ads, an advertising service of Google. This allows us to display interest-based (also "personalized” or “targeted”) advertising to Users of our Website within the Google advertising network. For this purpose, a cookie is stored on the User’s device. The string of characters contained therein is used to recognize a User when he or she visits websites that are part of the Google advertising network. There, the User may be displayed advertising that relates to content previously accessed on websites that use Google Remarketing. Google decides independently on the specific advertising displayed, in particular the exact timing of the display and the placement of the advertising, as well as the choice of whether our advertising is also presented to you among the various visitors to our website.
The remarketing functions via Google Ads are performed by Google across multiple devices. Google can therefore recognize your usage across different devices you use and link them across devices. To do this, Google records when you have logged into your account for Google services (such as Gmail, YouTube or the Chrome browser) in the browser on a device and relates your usage on this device to your Google account. This cross-device link allows Google, for example, to show you our advertisements that may be of interest to you, for example, after your visit to our Website, even if you are using a different device.
If you do not want this link to your Google account, you can log out of your Google account before you visit our website and thus prevent a link. You can also prevent the cross-device link from the outset by ensuring that personalized advertising is deactivated in the settings of your Google account. You can configure the corresponding settings here. The deactivation is also described in more detail by Google under the following link: https://support.google.com/accounts/answer/2662922?hl=en#stop_goog_p13n.
We explicitly point out that the servers used by Google are located in the USA, among other countries. As we have already explained, there is no adequacy decision adopted by the European Commission for the USA and there is no consistently high level of data protection due to differing legal provisions. We transfer your data based on standard data protection clauses of the EU Commission (Art. 46 (2) (c) GDPR). Please see above (section 7. A) for details.
C. Further Advertising Networks / Marketing Tools (including remarketing functions)
(1.) With your consent, further marketing tools (see below) are used on the Website which allow us to display interest-based (also "personalized" or "targeted") advertisements for our Services via various advertising networks and to measure the success, reach and acceptance of our advertising. The marketing tools generally enable the respective tool providers
- to track User behaviour on our Website (e.g. clicks on certain links and offers, visits to certain subpages), which can then be stored and analysed in usage profiles,
- to display interest-based advertising to Users in the respective advertising network (e.g. on Facebook, Twitter or Reddit, see below), based on the evaluated User behaviour, including the display of advertising for offers previously viewed on our Website (so-called "Remarketing"),
- to track the User's interactions with the displayed advertising (e.g. click on the advertising) and his or her subsequent use of our Website (so-called "Conversion Tracking"), whereby the performance of the advertising can be measured and evaluated.
We receive statistical reports about the performance of our advertising showing, for example, conversion rates related to certain advertisements. We do not personally identify individual Users of our website based on the statistical reports provided. We use the insights gained from the performance measurement solely to improve our advertising measures.
(2.) The following marketing tools of the following providers (together also "Providers") are integrated into this Website with your consent.
LinkedIn Ads (LinkedIn Insight Tag)
LinkedIn Insight Tag is an advertising service operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The tool enables the display and performance measurement of interest-based advertising on the social network LinkedIn (so-called "LinkedIn Ads"). LinkedIn Ads and LinkedIn Insight Tag use Remarketing and Conversion-Tracking functions (see above). Please note that in addition to the data stated below, LinkedIn and we also gain demographic information (e.g., job title, employer, or industry) about the Users of our Website through the LinkedIn Insight Tag.
For more information on data processing by LinkedIn, please visit https://www.linkedin.com/legal/cookie-policy?.
Please note that you can (additionally) deactivate the use of the LinkedIn Insight Tags in your current browser and manage the LinkedIn privacy settings at https://www.linkedin.com/help/linkedin/answer/62931?trk=microsites-frontend_legal_privacy-policy&lang=en and at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Meta Pixel is an advertising service operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta"). The tool enables the display and performance measurement of interest-based advertising in the advertising network of Meta (in particular on the social network Facebook). Meta Pixel uses Remarketing and Conversion-Tracking functions (see above).
For more information on data processing by Meta, please visit www.facebook.com/about/privacy
Microsoft Advertising is an advertising service offered by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). The tool enables the display and performance measurement of interest-based advertising on Bing, other Microsoft services, and the advertising network of Microsoft's partners. Microsoft Advertising uses Remarketing and Conversion-Tracking functions (see above).
For more information on data processing by Microsoft, please visit https://privacy.microsoft.com/en-ca/privacystatement.
Twitter Ads is an advertising service operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07 Ireland ("Twitter"). The tool enables the display and performance measurement of interest-based advertising on the social network Twitter. Twitter Ads uses Remarketing and Conversion-Tracking functions (see above).
The Remarketing Functions via Twitter Ads are performed by Twitter across multiple devices. Twitter can therefore recognize your usage across different devices you use and link them across devices. To do this, Twitter records when you have logged into your Twitter account in the browser on a device and relates your usage on this device to your Twitter account. This cross-device link allows Twitter, for example, to show you our advertisements that may be of interest to you, for example, after your visit to our Website, even if you are using a different device.
For more information on data processing by Twitter, please visit https://twitter.com/de/privacy.
Please note that you can (additionally) opt out of seeing interest-based advertising from Twitter in your current browser using the Digital Advertising Alliance’s consumer choice tool at https://optout.aboutads.info/?c=2&lang=EN. You can find further privacy controls for personal ads on Twitter at https://help.twitter.com/en/safety-and-security
Quora Ads Pixel
Quora Ads Pixel is an advertising service operated by Quora, Inc., 605 Castro Street, Mountain View, CA 94041, USA ("Quora"). This service enables the display and measurement of interest-based advertising on the Quora platform. The Quora Ads Pixel uses Remarketing and Conversion-Tracking functions (see above).
Please note that you can (additionally) opt out of seeing interest-based advertising from Quora in your current browser. For more information, please visit https://www.quora.com/optout.
Reddit Ads Pixel
Reddit Ads Pixel is an advertising service operated by Reddit, Inc., 548 Market Street, Suite 16093, San Francisco, CA 94104 United States ("Reddit"). This tool allows us to display and measure interest-based advertising on the social network Reddit. Reddit Ads Pixel uses the Remarketing and Conversion-Tracking functions (see above).
For more information on data processing by Reddit, please visit https://www.redditinc.com/policies/privacy-policy-september-12-2021.
Please note that the Providers also decide independently on the specific advertising displayed in the advertising network. In specific individual cases, we have no direct influence on which user is presented with an advertisement or which advertisement is played. Only some Providers allow us to make rough restrictions in advance when ordering the advertising on the basis of some limited default settings regarding which user categories can potentially be shown our advertising.
(4.) The collected information is stored on servers of the respective Provider in third countries outside the EEA, also in the USA. As explained above, there are additional risks associated with the transfer of data to the USA. We have concluded the standard data protection clauses adopted by the EU Commission with each of the Providers in accordance with Article 46 (2) lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).
D. Google Tag Manager
We use the "Google Tag Manager", a service from Google, on our Website. The Google Tag Manager enables us to manage website tags via an interface. Google Tag Manager, which implements the tags, does not place cookies by itself and it does not itself collect any Personal Data. Google Tag Manager takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.
You can find more information about data protection on the following Google websites:
This Website uses the analytics tool Hotjar with your consent. These are services of Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta ("Hotjar"). Hotjar allows us to analyze your use of our Website by collecting the following Personal Data via cookies: your IP address, a unique identifier of your device, some technical data concerning your device (operating system, browser used and language set in the browser, screen size and resolution) and the country in which you are located while visiting our Website. Hotjar may also collect certain mouse movements, mouse clicks and keyboard inputs. We have set the analytics tool to truncate your IP address before it is transmitted to Hotjar and therefore your IP address is only collected anonymously by Hotjar.
The aforementioned information is forwarded to servers of Hotjar, which are only located in the EEA. Hotjar will only process this Personal Data on our behalf. The transfer of data to Hotjar in connection with the Hotjar analytics tool is based on Art. 28 GDPR. We have concluded a contract on commissioned data processing with Hotjar.
F. LinkedIn Plugin
Plugins of the LinkedIn service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn") are integrated on this Website. You can recognize the LinkedIn plugins by the LinkedIn logo or notice "Share in LinkedIn" on this Website. When you load the Website, including the associated plugin from LinkedIn, and consent to the use of the plugin, LinkedIn receives, to our knowledge, the IP address of the device you are using and the information that your browser loaded the respective parts of our Website, even if you do not have a profile on LinkedIn or are not currently logged in to LinkedIn. This information is transmitted by your browser directly to a LinkedIn server and stored there.
If you interact further with the respective plugins, this interaction is also transmitted directly to the LinkedIn server and stored there. User profiles can be created from the transmitted data. If you are logged in to LinkedIn, LinkedIn can directly assign the visit of our Website to your user account. Your interaction with the LinkedIn plugin may also be published on your LinkedIn profile (e.g. when you click on the "Share" button) and displayed there to your contacts.
We point out that LinkedIn may also process data outside the EU/EEA, in particular in the USA. As we have already explained, the transfer of data to servers in the USA may give rise to additional risks, for example, it may be more difficult to enforce rights to this data. For data transfers to the USA, we have agreed with LinkedIn on the standard data protection clauses of the EU Commission, which also stipulate the implementation of appropriate protective measures for the specific case, which may also include encryption of the data depending on the level of protection required. The transfer of data to LinkedIn servers in the USA is therefore based on Art. 46 (2) (c) GDPR.
We inform you regarding the processing of personal data on behalf of Albacross Nordic AB (“Albacross”). Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a platform offering visitor identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.
The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Intent” service), by adding data to their database about companies. The Albacross database will in addition to “Intent Data” be used for targeted advertising purposes towards companies and for this purpose data will be transferred to third-party data service providers. For the purpose of clarity, targeted advertising regards companies, not individuals.
The data that is collected and used by Albacross to achieve this purpose is information about the IP address from which you visited our website and technical information that enables Albacross to tell apart different visitors from the same IP address. Albacross stores the domain from form input in order to correlate the IP address with your employer.
We use services of Intercom R&D Unlimited Company, 2nd Floor, Stephen Court, 18-21 St. Stephen's Green, Dublin 2, Ireland ("Intercom") on our website to provide options for contact, in particular a customer support chat for quick answers to questions and problems related to the use of our offer.
Intercom's live chat tool collects technical data about your device (e.g. IP address, information about the browser type and operating system used, referrer URL) as well as any information entered into the chat. With the help of a cookie which assigns a pseudonymous identification number (so-called ID) to the browser used, the chat tool can also recognise the browser when the website is visited again at a later time. This enables cross-session customer support via the tool. The cookies used by Intercom are stored for a maximum of 9 months, after which they are automatically deleted. We have concluded a contract with Intercom on data processing, so that Intercom processes the data for above mentioned purposes in accordance with instructions and on our behalf. Details on the cookies used by Intercom chat tool can be found at https://www.intercom.com/help/en/articles/2361922-intercom-messenger-cookies.
We point out that Intercom may also process data outside the EU/EEA, in particular in the USA. As we have already explained, the transfer of data to servers in the USA may give rise to additional risks, for example, it may be more difficult to enforce rights to this data. If data is transferred by Intercom to the USA, such data transfers are covered by standard data protection clauses of the EU Commission. The transfer of data to Intercom servers in the USA is therefore based on Art. 46 (2) (c) GDPR.
We use Intercom based on our legitimate interest in providing quick contact and chat options to users of the Website. The cookies used by Intercom are strictly necessary for the provision of the Intercom chat service. Data processing in connection with Intercom is based on Art. 6 (1) (f) GDPR.
This cookie is set by Marketo if you consent to this. Provider of the Marketo analysis service is Marketo Inc., 901 Mariner Island Boulevard, Suite 500, San Mateo, CA 94404, USA ("Marketo"). Using Marketo we can provide personalized content and offers on our website, in newsletters and in other communication with users and customers.
For this, Marketo analyses the interactions of the individual users and customers on our website, in particular specific products and personalized pages viewed, in order to gain insight into the needs of the users, relevant information for them as well as appealing designs and communication. In order to analyse the user interactions on the website, Marketo sets cookies that allow tracking visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed pseudonymously until a user identifies themselves by submitting a form. This cookie expires after two years. Marketo processes these cookies and information on your website visits, such as products viewed throughout your various visits to the website and contact and registrations forms used. The data may also be processed on servers of Marketo in the USA. We use Marketo as described if you agree to this service. You can withdraw your consent any time in the future, by changing your settings on cookies in our cookie banner.
J. Microsoft Clarity
The data generated by cookies about your use of the website can include a user id, metadata information about the use of our website (e.g., start time, duration of use, session ID, version, etc.) and information about user interactions on our website (e.g., clicks, scrolls, mouse moves, window resizes, selections, inputs, script and image errors, logs, performance events, document sizes, page visibility, page unload, metrics). Microsoft may also collect technical data (including the IP Address of your device) and information about the country, region, or location from which the website is used. Microsoft uses the information to evaluate your use of our Website and to create reports about website activity. We receive only statistical data and reports from Microsoft that do not allow us to identify individual users.
We explicitly point out that the servers used by Microsoft are located in the USA, among other countries. As we have already explained, there is no adequacy decision adopted by the European Commission for the USA and there is no consistently high level of data protection due to differing legal provisions. Microsoft transfers you data to third countries outside of the EEA (including the USA) based on standard data protection clauses of the EU Commission (Art. 46 (2) (c) GDPR), among others. Please refer to Microsoft’s privacy statement (see above) for further information.
Further details on data processing of data in relation with Microsoft Clarity are available at https://clarity.microsoft.com/terms and at https://docs.microsoft.com/en-us/clarity/cookie-list.
L. Heap Analytics
The data collected by the Heap Analytics tool include a user id, session id, information about user interactions on our Website (e.g., showing what webpages are visited and what users click on), information about the country, region, or location from which the website is used as well as technical information (e.g., the IP address, browser type, information on the operating system, date/time of the visit and other log data). Heap provides functionality to create reports about website activity which helps us further optimize the Website and Lokalise App. Heap personally identifies our registered users unless an exception applies. Information is used only to track and analyze user interactions. Website visitors are not personally identified. We have concluded a data processing agreement with Heap, according to which the collected data is processed exclusively on our behalf and on our instructions.
We explicitly point out that the servers used by Heap are located in the USA, among other countries. As we have already explained, there is no adequacy decision adopted by the European Commission for the USA and there is no consistently high level of data protection due to differing legal provisions. For data transfers to the USA, we have agreed with Heap on the standard data protection clauses of the EU Commission. The transfer of data to Heap servers in the USA is therefore based on Art. 46 (2) (c) GDPR.
You can find further information on the data processing by Heap at https://heap.io/privacy.
With your consent, this website uses Unbounce, a website creation and analytics service offered by Unbounce Marketing Solutions Inc., 400 – 401 West Georgia Street, Vancouver, BC V6B 5A1, Canada ("Unbounce"). Unbounce allows us to create landing pages (subpages of our Website) and analyse their resonance with visitors using so-called "A/B Testing". We use Unbounce to design and optimize our Website based on user demands.
We have concluded a data processing agreement with Unbounce, according to which the collected data is processed exclusively on our behalf and on our instructions. The data transferred to Unbounced is stored in Frankfurt (Germany) and Dublin (Ireland). However, we cannot exclude that in individual cases data may also be transferred to third countries, in particular to Canada. Such transfers are subject to an adequacy decision of the EU Commission and thus based on Art. 45 GDPR.