Your comprehensive guide to social media localization
It’s been a while since brands discovered the power of social media and started using it to promote themselves. What many of them don’t realize, though, is that their social media efforts need to be tailored to each local audience to be genuinely effective. How? Through social media localization. Imagine this: your favorite sports team just won the national championship, and you’re out in the streets celebrating with friends and fellow fans. Between cheers and selfies, you find yourself
Updated on June 30, 2025·Ambra Santoro How to create user-friendly global experiences through UX localization
Picture this: you live in Japan and you’re planning a weekend getaway in the mountains. You download that new car rental app you’ve heard so much about from your American friends — and great, it’s in Japanese! That makes things easier. But wait a second… pick-up times are in AM/PM format, and you can never remember if 12 PM is noon or midnight. When you try to enter your address, there’s no field for the prefecture! And the app insists on knowing which U.S. state issued your driver’s li
Updated on June 30, 2025·Ambra Santoro The real-world applications of machine translation
Machine translation (MT) is currently being employed in areas like customer support, e-commerce, healthcare, education, government resources, instruction manuals and social media in order to enable multilingual communication in a cost-effective way. While it’s been around for decades, it’s only in recent years that individuals and organizations have started relying on it for their everyday needs. So much so that, according to
Updated on June 16, 2025·Ambra Santoro 
