See how your localization program is performing with Lokalise Analytics
Measure translation quality, review effort, task performance, and AI impact across your localization program with Lokalise Analytics.
Category: Global Growth & Strategy
This category provides the executive-level and strategic insights needed to justify global investment. We cover International SEO (GEO) strategies, market entry planning, calculating Localization ROI, and adapting your content for cultural relevance. Content is designed for Marketing Leaders, Strategists, and Product Managers focused on scaling revenue and market share efficiently.
How Lokalise integrates with your enterprise tech stack: Salesforce, CMS, DAM, and API
Enterprise localization doesn't fail because of bad translations. It fails because tools don't talk to each other. Content sits in a CMS. Code lives in GitHub. Sales teams work in Salesforce. Support runs on Zendesk. Designers are in Figma. When the localization platform can't connect to all of them, someone ends up exporting files, emailing them around, and importing them back. That's where errors, delays, and missed launches come from. Lokalise
Your AEO strategy is invisible to almost 80% of the world
What you'll learn in this article: Why AI answer engines have a built-in language bias — and what it means for your brand's global visibilityThe four signals that determine whether your brand gets cited in AI search resultsHow to build the content infrastructure that earns A
The global expansion reality check: Where localization is costing companies revenue
Global expansion is back on the table for 2026. But many teams are moving into new markets faster than their localization strategy can keep up. To see how companies are actually preparing for international growth, Lokalise surveyed 500 global business leaders. What we found was a gap between intention and execution, especially around translation quality, regional investment, and budget priorities. For product, marketing, and growth leaders, the takeaway is straightforward: localiz
6 best translation memory software for every use case
Every time you launch a new campaign, you have to translate everything across multiple languages — product UI, marketing pages, help docs, and more. Without translation memory, translators start from scratch every time — even for content they've already translated. You pay full rates again. Every team uses its own terminology again. And your localization process delays market entry. Translation memory (TM) software stores every translated string as a reusable segment in a d
7 bold predictions for the future of localization in 2026
The localization industry is currently sitting at a high-stakes betting table. The chips are AI, automation, and data, and the jackpot is global growth. But knowing exactly where to place those bets is the difference between leading the market and playing catch-up. We didn’t want safe guesses. We gathered 7 top localization experts from major tech partners like Webflow and language service providers like Acclaro and Argos to industry veterans and strategists, and asked them to place the
Localization for GEO/AEO: The step-by-step guide to winning AI Overviews internationally
SEO is not dead, but traditional SEO is. While traditional SEO meant (gulp, already talking in past tense) ranking in the top 10 blue links and competing for the number one spot on the SERP, the new rules of search mean optimizing for Generative Search (GEO), also known as AI engine optimization (AEO). Users are no longer looking to click. Th
Stolen evenings: The true cost of business demands on our families
At Lokalise, we wanted to explore a question that resonates with nearly every modern professional: How much personal time are we sacrificing because of inefficient workflows? We also wondered how much people could get back by using AI-powered tools at work. To find out, we surveyed 1,001 full-time employees working in highly technical roles across the U.S. and Europe. From developers and data scientists to product managers and designers, respondents shared candid insights about their wo
Stop wasting time with manual localization tasks.
Launch global products days from now.
Case studies
Behind the scenes of localization with one of Europe’s leading digital health providers
Read more Case studiesSupport
Company
Follow
Localization workflow for your web and mobile apps, games and digital content.
©2017-2026
All Rights Reserved.