When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names…
Updated on July 18, 2025
Shreelekha Singh
Shreelekha has spent the last 7 years helping B2B brands tell their stories through product-led content. Her ability to perform deep, journalistic research and build engaging narratives around complex topics is one of her strongest suits.
Thanks to her collaboration with eCommerce-focused brands, she's written extensively about international growth and gained firsthand experience in localized marketing. As she researched markets across Europe, the Americas, and Asia, she developed an instinct for cultural nuances that shape how different audiences engage with content. This sparked a deeper curiosity about how people navigate the virtual world. Through her contributions to the Lokalise blog, she's pursuing this curiosity.
Shreelekha is also skilled at creating product-led content. Her work with brands like WordPress, Backlinko, Softr, and Riverside continues to hone her skills as a writer, researcher, and marketer.
A big football and F1 fan, Shreelekha is currently learning Spanish and Japanese to feel more connected to her favorite sports and athletes.
