Hello! I'm a Senior SEO Specialist and strategic consultant with years of experience focused on scaling global organic growth for high-growth tech companies. My expertise lies in blending technical SEO proficiency with advanced content strategy, ensuring marketing initiatives meet stringent engineering and data quality standards.
My career has centered on the Berlin tech scene where I drove millions of monthly users to global platforms. My experience includes working in-house for major scale-ups and startups, such as N26, JustWatch, and currently Lokalise, where I focus on transforming performance through data-driven decisions.
My specialty is in the technical and strategic application of SEO:
Global Technical SEO: Auditing and optimizing complex architectures (including headless CMS migrations and multi-region sites).
AEO/GEO Strategy: Driving organic traffic through optimization for the new AI search ecosystem (AI Overviews and LLMs).
My authority is built on tangible, cross-industry experience:
Consulting & Audits: I have acted as a strategic consultant, successfully auditing and advising complex sites in the finance, healthcare, e-commerce and media demonstrating ability to apply SEO excellence across diverse regulated sectors.
Data-Driven Focus: Holding a background in marketing, I combines commercial strategy with deep analytical rigor, making me adept at transforming raw data into measurable business growth and ROI.
Core Focus at Lokalise: I drive organic traffic and conversion quality, ensuring global content meets the highest standards of technical SEO and AI Search visibility.
SEO is not dead, but traditional SEO is. While traditional SEO meant (gulp, already talking in past tense) ranking in the top 10 blue links and competing for the number one spot on the SERP, the new rules of search mean optimizing for Generative Search (GEO), also known as AI engine optimization (AEO). Users are no longer looking to click. Th
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