What do Disney, Starbucks, Walmart, Coca-Cola, and eBay have in common? They all stumbled when expanding globally. Despite their huge success in their home market, these companies learned the hard…
Updated on August 20, 2025
Rebecca Grier
UX Research Lead
Rebecca is a UX Research Lead at Lokalise. She brings a strong background in guiding product strategy through research across sectors including SaaS, automotive, and government. She joined Lokalise to help build research-driven products that empower customers to expand into new markets with deeper cultural insight, better usability, and greater confidence.
