How to increase app downloads: 7 easy steps to boost your app
There are over 3 million apps available on the Google play store right now and almost 2 million on the Apple store. That’s a lot of competition. So how do you make your app stand out in a crowded field? Even if your app is a masterpiece of intuitive design, solves a genuine customer problem, and has a colour palette to match the greatest works of Monet, it may still struggle to get the number of downloads you’d hope for. If you want to increase your app downloads, you can’t just ship an
Updated on October 3, 2023·Jess Evans The top 15 product management blogs to follow in 2023
We know just how busy product management (PM) teams are. So, we thought we’d save you one more job. With the input of our own team, we’ve rounded up some of the best product management blogs out there. Whether you’re looking for a framework template, some tips on best practices for easier localization product management, or want some inspiration from the best bra
Updated on June 7, 2023·Jess Evans Translating subtitles: Everything you need to know
When it comes to translating subtitles, you’re not just swapping words between languages. You’re shaping how your target audience experiences a story, an idea, or a lesson. As a translation or localization professional, you already understand the unique demands of this work: preserving tone, matching timing, and ensuring cultural nuances resonate with viewers across different languages. Yet, with tight deadlines
Updated on October 21, 2024·Jess Evans Localization glossary: How to use it when translating to save time
Each industry has its own jargon and terminology. And each company has brand-specific phrases, non-translatable terms, and abbreviations. When you work with translators who are from outside your field, a glossary is a key component of the language assets you will need to build to keep your translations consistent—a fundamental part of effective localization management. In this shor
Updated on May 18, 2025·Jess Evans 
