Globalization vs. Localization: What's the Difference?
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global, or should I tailor the approach to individual markets? The thing is, it’s not really an either/or situation. It’s about knowing when to think globally and when to adapt locally. An
Updated on October 16, 2024·Ross Weldon What is Localization (also known as l10n)?
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to fit.
Updated on September 10, 2024·Ross Weldon How three ambitious companies are growing their business, while keeping their developers happy
Ask any product manager or CTO at a fast-growing tech company and they’ll tell you exactly how important their developers are to their company’s success. Yet in today’s ultra-competitive employer market, attracting the right DevOps talent is no easy task. And once you’ve got a gifted developer on board, you want to do everything you can to keep them happy, so they keep growing alongside your company and its products. That’s why some of the most ambitious scale-ups around are now selecti
Updated on September 29, 2023·Ross Weldon How innovative app developers are using localization to grow their business
For most app developers, the focus is on building. The joy is in taking an idea and bringing it to life. The app store listing can be a moment of delight tinged with sadness, a mother watching a child, suitcases packed, phone in hand, laces untied, heading off to university. But both underestimate the joy that can be found after a milestone has been reached. For app developers, the real excitement starts as you try to get your beloved creation into the hands of as many users as possible, so t
Updated on September 16, 2022·Ross Weldon 9 steps for building a bulletproof localization process
Want to launch new products in international markets as fast as possible? Then you need a rock-solid localization management. Localization involves much more than just changing copy from one language to another. Depending on the size of your company, it can be a compl
Updated on May 18, 2025·Ross Weldon Market Entry Strategies: How to Enter a New Market
Many businesses underestimate the complexity of entering a new market — only to later realize that enthusiasm alone doesn’t translate to success. That’s why you need a foolproof market entry strategy. This strategy gives structure to your efforts with clear goals, relevant metrics, well-planned workflows, and timelines. Whether you're launching in one country or many, a solid new market entry strategy is your best chance at building long-term growth. In thi
Updated on May 6, 2025·Ross Weldon