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Latest posts by Ross Weldon:
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Should I go global, or should I tailor the…
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to…
In Growth Heroes #2, we learn how Arduino, Indeavour, and Deliveree are growing their business, while keeping their developers happy.
Three lessons from innovative app developers on how to use localization to drive the growth of your app.
We show you how you can create a localization process that’s flexible, scalable, and useful.
Many businesses underestimate the complexity of entering a new market — only to later realize that enthusiasm alone doesn’t translate to success. That’s why you need a foolproof market entry…
