Ross leads the Content Marketing Team at Lokalise. He's been writing for tech companies for over ten years.
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global, or should I tailor the approach to individual markets? The thing is, it’s not really an either/or situation. It’s about knowing when to think globally and when to adapt locally. An
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to fit.
Ask any product manager or CTO at a fast-growing tech company and they’ll tell you exactly how important their developers are to their company’s success. Yet in today’s ultra-competitive employer market, attracting the right DevOps talent is no easy task. And once you’ve got a gifted developer on board, you want to do everything you can to keep them happy, so they keep growing alongside your company and its products. That’s why some of the most ambitious scale-ups around are now selecti
For most app developers, the focus is on building. The joy is in taking an idea and bringing it to life. The app store listing can be a moment of delight tinged with sadness, a mother watching a child, suitcases packed, phone in hand, laces untied, heading off to university. But both underestimate the joy that can be found after a milestone has been reached. For app developers, the real excitement starts as you try to get your beloved creation into the hands of as many users as possible, so t
Want to launch new products in international markets as fast as possible? Then you need a rock-solid localization management. Localization involves much more than just changing copy from one language to another. Depending on the size of your company, it can be a compl
Many businesses underestimate the complexity of entering a new market — only to later realize that enthusiasm alone doesn’t translate to success. That’s why you need a foolproof market entry strategy. This strategy gives structure to your efforts with clear goals, relevant metrics, well-planned workflows, and timelines. Whether you're launching in one country or many, a solid new market entry strategy is your best chance at building long-term growth. In thi
Behind the scenes of localization with one of Europe’s leading digital health providers
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