Latest posts by Ross Weldon:
Discover how companies thrive globally with a transnational strategy. Coordinate functions, adapt products, gain a competitive edge across borders.
To get full buy-in within your organization, you’ll likely have to sell the idea of localization to key decision makers. This post is here to help you make your case.
Do you address the whole world, or individual markets? Is your product strategy one-size-fits-all, or customized for different audiences? That’s the globalization versus localization debate. We don’t see them as…
To understand what localization is, begin with what it isn’t. It’s not “translation”. That’s just where it starts. True localization means communicating across different markets in accordance with their cultures…
Whether you prefer offline or online translation and localization conferences, we’ve got your back. Here’s some of the most popular upcoming events as well as some of our personal favorites.
In Growth Heroes #2, we learn how Arduino, Indeavour, and Deliveree are growing their business, while keeping their developers happy.
Three lessons from innovative app developers on how to use localization to drive the growth of your app.
We show you how you can create a localization process that’s flexible, scalable, and useful.
