What is Machine Translation? Definition, Process & Technology
Machine translation has come a long way, from scholars translating Greek texts over months to your phone translating virtually anything in seconds. The promise of machine translation technology is compelling. Reach your audience anywhere in the world in their native language without spending a fortune on human translators. It’s fast, adaptable, and highly scalable. In this article, we break down what machine translation really is, how it works, and where it shin
Updated on April 21, 2025·Rachel Wolff A brief history of translation technology and where we’re heading — with all eyes on AI translation quality
DeepL and Google Translate are probably the first tools that spring to mind when you think of translation technology, but the landscape is a lot more diverse than machine translation tools.
Updated on February 28, 2025·Rachel Wolff AI localization: Definition, benefits, and best practices
We’ve all used machine translation tools, like Google Translate and DeepL, and know that they don’t always hit the mark. The translations can be amusing if you’re translating for yourself, but they could make for a poor customer experience in a business context. This is where understanding what is AI translation becomes important—it offers more advanced, context-aware solutions that go beyond basic word-for-
Updated on October 28, 2024·Rachel Wolff Automatic translation: how to make the most of it
Have you ever wondered how apps like Google Translate work so fast? That’s the power of automatic translations. These translation tools are powered by technology that turns text from one language into another in seconds. The main benefit of automatic translations reflects in speed and convenience. Whether you’re traveling, chatting with someone who speaks another language, or looking to quickly translate your website, it’s instant and easy. Plus, the tools are either f
Updated on January 26, 2025·Rachel Wolff How to give AI translation tools more context
Why is it so hard to get translations that tick all these boxes? Sensitive to cultural normsIndustry-specificOn-brandAccurate If you’ve translated product copy, marketing content, or anything else in the past, you’ll know that it’s hard to get translations right—at least the first time around. This is where many begin asking: what is AI transl
Updated on December 5, 2023·Rachel Wolff How to create a style guide for human and AI translators
When companies expand into new territories, style guides are one of the many tools that can make sure translated content is consistent, on-brand, and sensitive to local cultures and norms. It's used to define the tone, the formality, the grammar, and other stylistic preferences when targeting different audiences. Understanding what is AI translation can also play a key role in ensuring th
Updated on July 18, 2024·Rachel Wolff AI security: is my translation data safe?
AI-powered tools all share one characteristic: They are powered by large language models (LLMs) like Open AI. Naturally, this has led to many of our customers questioning the security of their data in Lokalise AI. In a recent
Updated on August 29, 2024·Rachel Wolff A new era of localization begins with Lokalise AI
Lokalise AI is a fully automated localization assistant that will change the way you think about translation.
Updated on August 29, 2024·Rachel Wolff 
