Rachel Wolff, Author at Lokalise Blog

Rachel Wolff

Content Marketer and Copywriter at Lokalise

Rachel is a B2B copywriter who pivoted from advertising to SaaS and has never looked back. Originally from the UK, she lived in Buenos Aires for 7 years before moving to Brussels. Cities that start with a ‘B’ are her thing. That and being a mum/mom.

What content managers need to know about WordPress localization

Uncategorized

WordPress localization: gaining global traffic fast

One of the fastest ways to increase traffic to your content and improve engagement is by localizing it. English may be the most dominant language on the web, but it…

Updated on September 26, 2024

Rachel Wolff

Translation

How to make managing translation projects easier

Translating content into a dozen languages can be overwhelming. You have to hire translators, assign translation tasks, share translation files between teams, answer questions about everything from punctuation guidelines to…

Updated on September 23, 2024

Rachel Wolff

What is a tech stack? A guide for product teams

A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it,…

Updated on September 23, 2024

Rachel Wolff

International ecommerce for small and medium businesses looking to expand globally

The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign…

Updated on September 20, 2024

Rachel Wolff

Product updates

What’s new in September? Lokalise AI on steroids! Now you can automate AI translations.

Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them…

Updated on September 11, 2024

Rachel Wolff

4 websites from different countries separated by standardization and localization columns

Localization

Standardization vs localization: What’s the best strategy?

Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences…

Updated on August 28, 2024

Rachel Wolff

Localization

Long-form content localization 101: Making your content mix work at scale

Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and…

Updated on August 27, 2024

Rachel Wolff

Shopify multi-language guide: How to translate your store

Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products….

Updated on September 20, 2024

Rachel Wolff