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Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it’s a VERY…
Latest posts by Rachel Wolff:
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it’s a VERY…
With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out…
Imagine your tech, marketing, and support team working in sync. All are on the same page and on track to launch a new product or feature in multiple markets. It…
Going global means adapting your content, marketing, and products to the local markets you’re targeting — and, more specifically, their language and culture. However, hiring translators can be costly and…
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
Selling globally can significantly increase revenue, but only if you localize your eCommerce platform properly. You might have taken the first steps of translating your eCommerce platform into a few…
Product teams need to think like marketers to amplify product growth and adoption through key product promotion strategies within the product itself. Every interaction should serve as a subtle nudge…
If you come across content that’s not in your language, chances are you won’t even click to open it or continue reading. 65% of individuals prefer content in their language,…