How TranslateMedia saw record revenue growth by partnering with Lokalise

The importance of high-quality translations

TranslateMedia is a language service provider that delivers translation and marketing services to global businesses, helping them communicate their brand message in their unique tone of voice to successfully expand into different markets.

Founded in 2004, this London-based technology company has a global presence in markets across the US, Europe, and China.

While TranslateMedia provides translation services for different sectors, their key area of expertise is with retailers and e-commerce brands looking to expand into new global markets. As such, with a focus on website translations optimized for every market, one of TranslateMedia’s founding values is to provide high-quality solutions to maintain top-notch linguistic standards. We spoke to Simon Kinsey, Commercial Director, and Yusuf Bhana, Head of Digital to learn more.

A new integration is born

TranslateMedia and Lokalise started to cooperate in 2018 when they both worked for a common customer – Withings. TranslateMedia provided localized content, while Lokalise provided the platform with which they could manage their localization workflow.

According to Simon Kinsey, Commercial Director at TranslateMedia:

“Our partnership with Lokalise was born through Withings – a customer we were both working on at the time. Withings put us both in touch to develop a solution and unify both processes, and so our integration was born.”  

Lokalise developed a solution to integrate Withings’ app and software content in seamless connectivity while keeping the advantages of the professional, human-driven translations created by TranslateMedia.  

The need for real-time updates

While translating content for a wide range of clients working with different platforms, TranslateMedia didn’t have a precise solution to integrate real-time updates for apps when instant changes were needed. With the ability to provide such connectivity, Lokalise was the ideal option to deal with this integration problem.

“We set up the company in 2004 to bring automation into the translation industry, while using human linguists to produce the best translations possible. We’ve got connectors for a lot of CMS and eCommerce platforms, but one area for which we didn’t have a great solution was the ability to perform instant translation updates for apps in real time. And that was where we saw the partnering with Lokalise growing,” says Kinsey.

Benefits of a successful partnership

As Kinsey suggests, “the biggest challenge with running a localization programme, apart from maintaining quality, is ensuring an effective process.” Making sure the translation process is streamlined efficiently and is as easy as possible for the client are top priorities. 

In that sense, the partnership with Lokalise has brought crucial benefits for the clients of TranslateMedia, like new capabilities to automate their translations with the seamless connectivity that Lokalise provides. “Getting that content into our system is crucial so that we can use our translation engines effectively. In that sense, the real benefit is the way Lokalise streamlines the whole integration process for us.”

Thanks to the real-time updates and continuous localization features, the partnership with Lokalise has enabled TranslateMedia to improve their content experience, while providing them with additional flexibility for their existing clients.

Growth opportunities for a common integration

TranslateMedia and Lokalise are currently working together with eight customers - a successful partnership that has helped TranslateMedia to expand its business and offering with Lokalise. 

“Over the last 12 months, Lokalise has been one of our fastest-growing partnerships and our distinct areas of expertise have allowed us to collaborate well,” adds Kinsey. 

In terms of customer success, Lokalise and TranslateMedia strengthened their relationship with shared customers like Withings, who continue to work with Lokalise and TranslateMedia to implement an integrated solution for their services. This is a winning combination appreciated by both clients and tech experts, who can enjoy the benefits of a successful integration for web content translation and localization on a global scale.

As Kinsey concludes: “Working with Lokalise and having clients already in place has been a massive reassurance for us and a huge advantage when signing up new clients”