I’m Gita, a localization enthusiast with a passion for making brands feel at home across cultures! My journey began with a BA in Danish Philology and Culture and an MA in Economics from the University of Latvia. Fun fact? When I studied in Norway, I expected polar bears roaming the streets—what I found instead were dads changing diapers for their babies and women breastfeeding openly in public spaces. It was a refreshing look at cultural norms, and it sparked my fascination with understanding how people live and work around the world.
Today, I’m a Senior Sales Manager at Lokalise, where I lead an incredible team across EMEA, APAC, and the Americas. My focus? Expanding strategic accounts and making localization seamless for our clients. Before this, I managed our Account Management team, guiding brands on agile localization, workflow automation, and internationalization best practices.
My ten years at AMPLEXOR International showed me how vital localization is in industries like life sciences, where precision matters. This mix of experience and cultural curiosity is what fuels my work every day in localization!
Imagine cutting your translation time in half without compromising quality. That’s what a good computer-assisted translation tool (i.e., a CAT tool) can do for you. If you’ve ever worked on a translation project and found yourself translating the same phrases over and over again, you’re not alone. Many translators struggle with inefficient workflows and maintaining consistent terminology with term bases.
Localization workflow for your web and mobile apps, games and digital content.
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