The ecommerce guide to multilingual customer support
Shoppers from around the world are visiting your ecommerce store. But when a customer in France has a question about sizing, they're met with a reply in English they can barely understand. Their excitement quickly turns to frustration and they abandon their cart. This is the cost of not offering multilingual customer support. As a business owner, nothing stings more than watching a potential sale slip away simply because of a
Updated on October 31, 2024·Janis Vavere Why localization is important for your business
So, you think your business is ready for international growth. The product looks great, the website is up and running. Beautiful visuals and witty copy in English that will grab everyone's attention no matter which corner of the world they reside in. And what else would you need, since English is the lingua franca of the business world, spoken by 1.5 billion, or
Updated on September 10, 2024·Janis Vavere