Translating your Shopify store with Google Translate might seem a solid option. It’s fast, free, and you can cover a lot of languages. But there are two main downsides: While Google Translate can handle basic text, it doesn’t always capture the nuance and tone that’s critical for your brandIt’s free to use, but it’s not always accurate This can lead to awkward translations that confuse your customers or even
In 1999, NASA lost its Mars Climate Orbiter (valued at $125 million). Why? Because of a simple document translation error. NASA failed to properly convert English imperial units to metric, so the navigation team used millimeters, meters, and kilograms in its calculations while the design team that built the spacecraft provided acceleration data in inches, feet, and pounds. Now imagine that happened to your company; except you mistranslated the likes of legal contracts,
Whether you’re looking to launch a brand new app or are preparing to launch your existing app into a new market, there’s already bound to be a million stories and tasks to work through as your team sprints towards the finish line. And that’s before you even start to think about everything that needs to go into translating your app to the local language.
How do you grow an ecommerce business? You’ve probably seen a good deal of successful ecommerce business stories, where an entrepreneurial store owner went from zero to nine figures in annual revenue and expanded their business to 130+ countries. Now, you want to do the same. In this article, we’ll reverse-engineer the success of ecommerce businesses that had modest beginnings but cracked the code of hypergrowth. We’ll also equip you with valuabl
Translation project management can get messy. Think tight schedules, shifting priorities, and endless back-and-forth between teams. One missed update or inconsistent term can derail everything. Plus, as a translation project manager, you’ll deal with a lot of dependencies and miscommunications—making it crucial to have a solid grasp of what is translation to ensure clarity and consistency thr
You're here because you want to increase sales. How many times have you opened your Shopify dashboard only to see disappointing sales numbers? Yet you know there’s demand for your product. You have a handful of happy customers, but you can’t seem to push beyond this initial traction to reach the next level of growth. If sales aren’t reflecting the effort you’re putting in, you need a different strat
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.
Localization workflow for your web and mobile apps, games and digital content.
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