Product teams need to think like marketers to amplify product growth and adoption through key product promotion strategies within the product itself. Every interaction should serve as a subtle nudge…
Category: Insights
Discover insights from renowned localization industry experts.
By now, DeepL needs no introduction. When I first heard about it, around five years ago, DeepL was touted as an even better version of Google Translate. And it hasn’t…
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You…
Lokalise AI is a fully automated localization assistant that will change the way you think about translation.
Global marketers and businesses use many different tools and processes to enter new markets. However, the goal is always the same — to connect with international audiences in meaningful ways,…
Localization engineers take your localization processes and make sure they work like a well-oiled machine — all while balancing demands from across the business. Ask project managers responsible for localization…
You can’t become a global brand without localization. You also can’t do localization without a solid localization strategy. As luck would have it, we hosted a webinar all about defining…
Discover the key differences between machine translation (MT) and generative AI translation, and which one is right for you. The first attempt at machine translation was in 1954, when an…