Each industry has its own jargon and terminology. And each company has brand-specific phrases, non-translatable terms, and abbreviations. When you work with translators who are from outside your field, a glossary…
September 17, 2021
Category: Guides
Discover the best ways to grow your business globally and dominate your market.
In Part 1, we covered why design-stage localization is a game-changing solution for agile, multilingual product development. If you read it, you’ve likely thought about what it would take to…
September 10, 2021
Back translation is a quality assurance technique that can add clarity to and control over your translated content. But it can also drain your budget without adding much value! Not…
September 8, 2021
We all know localization helps fuel international business expansion. Companies that invest in new languages grow. And companies that grow invest in new languages. Asana is a great example. Take…
September 7, 2021
Translation, localization, internationalization — often hear all three of these words lumped together, but what’s the difference? Aren’t those three synonyms? Actually, no: each one has its own meaning. Each…
July 12, 2021
You work at a company that’s going global. It’s fast-growing, agile, and relies on continuous deployment to some degree. Your colleagues understand the notion of localization, but they still treat…
July 6, 2021
Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but…
June 30, 2021
In the early 1980s (yes, the pre-internet era), Lotus Software took two years to separate program code and text to begin localization and lost their European market lead over Microsoft…
June 24, 2021
