We know just how busy product management (PM) teams are. So, we thought we’d save you one more job. With the input of our own team, we’ve rounded up some…
Category: Guides
Discover the best ways to grow your business globally and dominate your market.
As businesses continue to expand their global presence, software localization is increasingly important. But many product teams don’t know what software localization is or why they need it. If they do,…
You work at a company that’s going global. It’s fast-growing, agile, and relies on continuous deployment to some degree. Your colleagues understand the notion of localization, but they still treat…
While Internationalization and localization are often used interchangeably, they actually refer to two different processes. Internationalization involves building software in a way that allows you to adapt it to various…
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most…
Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. And while you can find translation companies pretty much anywhere, never…
Going global needs a plan – with localization a key part. Here’s a global go-to-market framework, complete with GTM examples.
What does it really mean to launch your product in a new market? We know it’s not a sexy topic outside of the localization industry. Nowadays, companies can do international…