You're optimizing for AI search. But are you doing it in every language that matters? We surveyed 1,000 global marketing, SEO, and localization leaders and found that brands investing in localized content are already seeing stronger AI search visibility. Meanwhile, companies that haven't started optimizing say budget is the biggest thing holding them back. Here's what the data shows.
Key takeaways
We surveyed 1,000 global marketing, SEO, and localization decision-makers across the United States (59%), the United Kingdom (10%), Canada (10%), Australia (10%), and South Africa (10%) about their strategies for optimizing localized content for AI search visibility, their localization investment decisions, and their views on how language strategy impacts AI discoverability. Job functions included IT, marketing, product management, SEO/search, and content/localization. Data was collected in March 2026.
Lokalise makes it refreshingly intuitive to adapt content for every market and language. As an AI-powered localization platform backed by human expertise, Lokalise is trusted by Fortune 500 companies and fast-growing startups worldwide.
It removes the trade-off between enterprise-grade power and everyday usability by connecting your entire content ecosystem, translating in your brand voice, and activating every market continuously and at scale.
For companies expanding globally, Lokalise transforms translation from an operational task into a strategic growth advantage.
We encourage journalists and content creators to use our data and graphics, with a link back to Lokalise. For full access to the data set or to interview a Lokalise expert, please contact kip@frac.tl or nicole.franco@frac.tl.
Author
With a background in brand and revenue marketing, Brittany helps global companies scale localization efforts that not only meet quality standards but also drive real business results.
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