With a background in brand and revenue marketing, Brittany helps global companies scale localization efforts that not only meet quality standards but also drive real business results.
You'd think speaking the same language would be enough. But when Apple—one of the most recognized brands on the planet—ranks dead last for localization in the UK, a native English-speaking market, it's clear that "going global" takes a lot more than translation. Lokalise surveyed 1,000 consumers across eight countries to find out which brands actually feel local, and here's what we found. Key takeaways McDonald's ran
Your campaign killed it at home. Then you launched it in Brazil, and the tagline became a punchline. Sound familiar? Nearly 3 in 10 marketing and company leaders say it's happened to them, and the cleanup cost thousands of dollars. Lokalise surveyed 392 marketing and sales leaders who localize content across multiple countries and languages to find out what actually goes wrong, and what they'd do differently. What came back wasn't a polished post-mortem. It was an honest reckoning from
You're optimizing for AI search. But are you doing it in every language that matters? We surveyed 1,000 global marketing, SEO, and localization leaders and found that brands investing in localized content are already seeing stronger AI search visibility. Meanwhile, companies that haven't started optimizing say budget is the biggest thing holding them back. Here's what the data shows. Key takeaways 63% of global companies a
Global expansion is back on the table for 2026. But many teams are moving into new markets faster than their localization strategy can keep up. To see how companies are actually preparing for international growth, Lokalise surveyed 500 global business leaders. What we found was a gap between intention and execution, especially around translation quality, regional investment, and budget priorities. For product, marketing, and growth leaders, the takeaway is straightforward: localiz
The localization industry is currently sitting at a high-stakes betting table. The chips are AI, automation, and data, and the jackpot is global growth. But knowing exactly where to place those bets is the difference between leading the market and playing catch-up. We didn’t want safe guesses. We gathered 7 top localization experts from major tech partners like Webflow and language service providers like Acclaro and Argos to industry veterans and strategists, and asked them to place the
At Lokalise, we wanted to explore a question that resonates with nearly every modern professional: How much personal time are we sacrificing because of inefficient workflows? We also wondered how much people could get back by using AI-powered tools at work. To find out, we surveyed 1,001 full-time employees working in highly technical roles across the U.S. and Europe. From developers and data scientists to product managers and designers, respondents shared candid insights about their wo
Developer productivity is often measured by lines of code, sprint velocity, or shipped features. But what about the hidden costs, like tool outages, workflow glitches, and time spent as unofficial IT support? To uncover the true impact of these disruptions, Lokalise surveyed 500 U.S. developers and analyzed search trends across all 50 states. Learn just how much valuable time teams are losing, and why it matters for anyone building digital products. Key takeawaysDevelopers
Modern teams rely on digital tools to get work done, but when the tech stack grows too large, productivity starts to slip. To better understand how tool overload affects knowledge workers, Lokalise surveyed 1,000 U.S. white-collar professionals across 11 industries whose jobs rely on digital tools. The results reveal just how much context switching, notifications, and redundant platforms cost teams in time, focus, and well-being. Key takeaways
Behind the scenes of localization with one of Europe’s leading digital health providers
Read more Case studies
Localization workflow for your web and mobile apps, games and digital content.
©2017-2026
All Rights Reserved.
