Etgar Bonar

Etgar Bonar is the Chief Marketing Officer at Lokalise, a data-driven technology leader with extensive experience scaling global go-to-market strategies across Europe, the US, LATAM, and APAC. Throughout his career at Amazon, Johnson & Johnson, Taboola, and Rapyd, he has driven revenue growth pre- and post-IPOs, and led commercial organizations that delivered sustained results, including growing Taboola's SMB unit to generate 40% of company revenue and sourcing 52% of new revenue in 2021. When he’s not working, you’ll find him by the sea—whether running, cycling, or diving.

Latest posts by Etgar Bonar:

Global Growth & Strategy

The future of global marketing

While CMOs chase personalization tactics that yield marginal gains, they’re ignoring the AI-powered strategy that could deliver significant market growth overnight. Seventy-six percent of buyers prefer purchasing products with inf

Updated on September 16, 2025· Etgar Bonar