Mia has 13+ years of experience in content & growth marketing in B2B SaaS. During her career, she has carried out brand awareness campaigns, led product launches and industry-specific campaigns, and conducted and documented demand generation experiments. She spent years working in the localization and translation industry.
In 2021 & 2024, Mia was selected as one of the judges for the INMA Global Media Awards thanks to her experience in native advertising. She also works as a mentor on GrowthMentor, a learning platform that gathers the world's top 3% of startup and marketing mentors.
Earning a Master's Degree in Comparative Literature helped Mia understand stories and humans better, think unconventionally, and become a really good, one-of-a-kind marketer. In her free time, she loves studying art, reading, travelling, and writing. She is currently finding her way in the EdTech industry.
Mia’s work has been published on Adweek, Forbes, The Next Web, What's New in Publishing, Publishing Executive, State of Digital Publishing, Instrumentl, Netokracija, Lokalise, Pleo.io, and other websites.
Global expansion brings massive opportunity and equally massive complexity. Content piles up across teams. Translation costs climb. Delivery slows. It’s no wonder that many localization programs stall before they scale. But some companies are doing it differently. They're building smarter systems upfront, using automation and AI where it matters, and focusing their efforts on what actually moves the needle.
Most teams think of technical debt as messy code. But one of the fastest-growing sources of debt has nothing to do with code. It’s about localization. Every sprint, developers are pulled into work they shouldn’t be doing. Chasing down strings, fixing broken file formats, or waiting on content approvals. Hours vanish, releases slip, and frustration grows. Instead of building features, developers become bottlenecks. And when that cycle repeats, it hurts velocity, drives burnout, and
If you want your content to rank globally, direct translation won’t get you far. But SEO localization will. Provided you do it well. Localizing your SEO efforts comes down to adapting your website and content so they feel natural to local audiences and meet search engine rules in each market. That means using the right keywords, respecting the cultural context, and writing in a way that people actually search for. The challenge is knowing how to turn these principles into so
Ever read a perfectly translated ad that still felt off? That’s the gap transcreation closes. Instead of swapping words line‑for‑line, transcreation rebuilds a message so it lands with the same punch, humor, and emotion in every market. In this article, we’ll skip dwelling too much on theory and dive straight into real campaigns that nailed it (and a few niche gems you might have missed). Each transcreation example shows how a simple tweak like changing a headline, re‑shooting a v
Three months after launching the Spanish version of your SaaS site, you open Google Analytics. Traffic looks like a ghost town. Then you check your SEO tool. The English page ranks in the top three. The Spanish twin sits on page two, buried under local blogs and a Reddit thread. Same product, same benefits, spotless grammar. Yet searchers never see it. What gives? The gap is likely in the search intent. Users in Madrid type different queries, skim pages differently, and expe
A Super Bowl ad and a product specification document don’t cross borders the same way. The ad demands alchemy, words rebuilt so they spark the same laugh or surge of confidence in every culture. The spec demands accuracy. Every term exact, every unit precise. That’s what transcreation vs. translation is about. Keep reading to discover where each method shines, how to spot the difference on sight, and why smart teams often blend both to reach hearts and hit compliance worldwi
You know that déjà-vu feeling when a phrase you swear you translated last month shows up in a new project? Translation memory (TM) is the tool that makes you resurface the right translation in seconds. It’s a smart database that saves each source segment and its approved translation, then offers it back whenever the same (or even a similar) string pops up. Picture Google Docs’ autocomplete, but for every language you localize. In this guide you’ll learn how translati
Translating for social media comes with character counts, split-second attention spans, and specific platform requirements that make everything a bit more challenging. When you take into account the amount of content we’re all exposed to each day, the importance of getting social media translation right becomes even bigger. The thing is, your global audience can feel when a post doesn’t feel right, but they won’t let you know. They’ll simply disengage or unfollow.
Behind the scenes of localization with one of Europe’s leading digital health providers
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