Term base best practices: How to build a living terminology system
Most term bases fail because they live somewhere where nobody works. A spreadsheet gets created, a few people bookmark it, and then the real work happens in the editor, in Slack, in Figma, and in whatever AI tool is generating the next draft. That gap is expensive. Terminology drifts, reviewers rewrite the same phrases, and “small” naming mistakes turn into brand inconsistency in translation, SEO issues, and support tickets that shouldn’t exist. This guide covers term base best pr
