Mia has 13+ years of experience in content & growth marketing in B2B SaaS. During her career, she has carried out brand awareness campaigns, led product launches and industry-specific campaigns, and conducted and documented demand generation experiments. She spent years working in the localization and translation industry.
In 2021 & 2024, Mia was selected as one of the judges for the INMA Global Media Awards thanks to her experience in native advertising. She also works as a mentor on GrowthMentor, a learning platform that gathers the world's top 3% of startup and marketing mentors.
Earning a Master's Degree in Comparative Literature helped Mia understand stories and humans better, think unconventionally, and become a really good, one-of-a-kind marketer. In her free time, she loves studying art, reading, travelling, and writing. She is currently finding her way in the EdTech industry.
Mia’s work has been published on Adweek, Forbes, The Next Web, What's New in Publishing, Publishing Executive, State of Digital Publishing, Instrumentl, Netokracija, Lokalise, Pleo.io, and other websites.
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.
Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products. But why stop there? Emulate the big brands and create a multi-language Shopify store instead. According to Shopify, brands see an average 13% increase in conversion rates when translating stores into different languages. Effective
Creating multilingual websites is one of the best ways to connect with audiences around the world. But it’s not just about adding a language switcher or running text through a translator; effective website localization ensures that your content is culturally relevant, accurate, and user-friendly across all markets. The most successful multi
After raising $14 million in Series A financing, Dylan Field, Co-founder and CEO of Figma, said something that hit close to home: “Design is undergoing a monumental shift — going from when design was at the very end of the product cycle where people would just make things prettier to now where it runs through the entire
Whistleblower Software is among the companies that are just getting started but have a crystal-clear vision and the determination to succeed in the business world. You can already see the impact they are making. Their goal is simple – to set a new standard for whistleblowing solutions across Europe. The recent EU Whistleblower Pr
How long does it take for you to send a single text message? Just a couple of seconds, depending on how fast you type, we presume. Now, imagine you can send money to over 160 countries equally as quickly and pay up to 90% less than at the bank. The payment gets delivered digitally and securely in under 30 minutes. Well, that’s what TransferGo
One fintech product, 15,000+ happy companies. That’s Pleo, a go-to business spending solution for forward-thinking teams. Pleo was co-founded by fintech veterans Jeppe Rindom and Niccolo Perra in Copenhagen, in 2015. Given their previous experience at Tradeshift, they were both well aware of the pain of expense management and decided to do something a
Behind the scenes of localization with one of Europe’s leading digital health providers
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