
Product localization: How to truly make it work
Ever wondered why Netflix feels like home wherever you stream it? Or why Airbnb listings seem perfectly tailored when you book abroad? The secret is in successful product localization. It’s…
Mia has 13+ years of experience in content & growth marketing in B2B SaaS. During her career, she has carried out brand awareness campaigns, led product launches and industry-specific campaigns, and conducted and documented demand generation experiments. She spent years working in the localization and translation industry.
In 2021 & 2024, Mia was selected as one of the judges for the INMA Global Media Awards thanks to her experience in native advertising. She also works as a mentor on GrowthMentor, a learning platform that gathers the world's top 3% of startup and marketing mentors.
Earning a Master's Degree in Comparative Literature helped Mia understand stories and humans better, think unconventionally, and become a really good, one-of-a-kind marketer. In her free time, she loves studying art, reading, travelling, and writing. She is currently finding her way in the EdTech industry.
Mia’s work has been published on Adweek, Forbes, The Next Web, What's New in Publishing, Publishing Executive, State of Digital Publishing, Instrumentl, Netokracija, Lokalise, Pleo.io, and other websites.

Ever wondered why Netflix feels like home wherever you stream it? Or why Airbnb listings seem perfectly tailored when you book abroad? The secret is in successful product localization. It’s…

Some types of machine translation systems follow strict grammar rules. Others rely on stats. Today’s most advanced ones use deep learning to mimic how humans speak. Each type has strengths,…

Neural machine translation (NMT) sounds technical and complex. But at its core, it’s just how modern AI translates one language into another. If you’ve ever used Google Translate, watched subtitles…

Natural language processing. Large language models. Two terms you’ve probably seen tossed around in AI conversations. Sometimes they’re even used like they mean the same thing. But they don’t. For example, using an LLM for translation showcases capabilities that go beyond traditional NLP approaches. Long story short, NLP is the broader field

How accurate are LLMs when translating text? It’s a fair question, one that’s becoming increasingly important as AI translation tools keep getting better and companies look for new ways to optimize costs. But you’re probably here because you’re wondering if LLMs are accurate enough to use without a human in the loop.In this article, you’ll learn how LLMs translate text, how their approach differs from traditional machine translation, and

Translation doesn’t have to be slow, expensive, or manual anymore. Thanks to AI, you can translate content into multiple languages incredibly fast. But if AI translation is so great, why do we still have human translators? What’s it all about? If you’re wondering what AI translation actually is, you came to the right place. Keep reading to discover answers to ten key questions, and learn what AI translation is all about.

Want to turn a piece of software written in Java into Python without rewriting it from scratch? This is now possible thanks to LLM for translation. What a time to be alive. Large language models (LLMs) like GPT or CodeT5 can now understand and translate programming languages. This helps developers migrate projects, modernize old codebases, and adopt ne

AI translation is showing up in more places than you might think. But what is AI translation? It powers real-time support chat, helps companies localize websites in hours instead of weeks, and makes it easier to manage all kinds of content in multiple languages. A retail brand launching in five new markets? They’re likely using AI to translate thousands of product descriptions overnight. A SaaS company onboarding global cu

Behind the scenes of localization with one of Europe’s leading digital health providers
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