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Rachel Wolff

Lead copywriter

Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back. 

Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish! 

Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.

Latest posts by Rachel Wolff:

Webflow award

We won Webflow’s tech partner of the year award!

We’re absolutely thrilled to announce that Lokalise has been named Webflow’s Tech Partner of the Year! This award celebrates partners building impactful apps and integrations that meaningfully extend the power of Webflow by optimizing performance, streamlining workflows, and elevating the overall user experience. Being named We

Updated on September 15, 2025·Rachel Wolff
AI series Sasho blog visual

Season 1, Episode 2: AI amnesia, health tech, and why humans are hard to emulate

In this episode of AI Navigators, we sit down with Sasho Savkov, Engineering Manager for the AI/ML team at Lokalise. With a PhD in clinical information extraction and nearly a decade building healthcare solutions, Sasho brings a unique perspective on what’s actually working versus what’s just noise. He challenges one of the biggest assumptions in AI today: that current single-shot learning approaches will lead us to human-level intelligence. His insights rev

Updated on September 9, 2025·Rachel Wolff
Translation quality

AI translation quality achieves human parity: Is this the end of language barriers?

To paraphrase Captain Kirk, AI has boldly gone where no machine has gone before: it has finally reached human-level translation quality. But this doesn’t mean we’re done with AI translation. Far from it. We’re only just getting started, and the possibilities are both endless and exciting. After decades of clunky, error-prone, and literal-sounding machine translation, we’ve reached a pivotal moment where automated translation matches human quality. When fed t

Updated on August 13, 2025·Rachel Wolff
AI series Adam blog visual

Season 1, Episode 1: A product leader’s guide to going beyond the AI hype to find what actually works

In this episode of AI Navigators, we sit down with Adam Soltys, Senior Product Lead for the AI Translations Domain at Lokalise, to explore what’s actually driving AI success in enterprise applications today. With every company claiming to be ‘AI-powered’, how do you cut through the noise? Adam reveals what’s actually working: while everyone’s talking about AI agents, the real impact is coming from an ‘old school’ technology that’s quietly delivering extraordinary result

Updated on August 12, 2025·Rachel Wolff
Async vs Sync translation file downloads via the API. Async shows that it takes less than a second to download 10.000+ file, while Sync shows that it takes more than one minute

What’s new in March: Insanely fast API downloads and workflows on demand for localization at full speed

We’ve been dusting off the cobwebs this month, and getting the back end back on track with API improvements that will surely make us the record holder of fastest file downloads—blink and you’ll miss ‘em.

Updated on March 31, 2025·Rachel Wolff
schema with all LLMs of the market

What is the best LLM for translation? A comparison of top AI translation models

LLMs are now outperforming traditional machine translation tools with remarkable consistency, so now begs the question, which is the best LLM for translation? 🔖 Bookmark this article Our product team…

Updated on March 12, 2025·Rachel Wolff
figma whats new feb blog article

What’s new in February: Make your Figma designers punch the air with happiness (and keep ALL keys linked), and make merging branches seamless for all project sizes

Great news for our Figma community! You can copy and paste Frames or Artboards without having to manually link keys. This means you can iterate quickly, ensure consistency, and save valuable time. What's changing with our Figma plugin? All translation keys will be linked when duplicating design elements. This means: When you copy and paste Frames or Artboards, all keys wil

Updated on May 8, 2025·Rachel Wolff
lokalise_wotkflows

Workflows that manage themselves, improved AI translation, and tricks to speed up developer localization tasks

We have lots of updates for you (and it’s only February), so let’s cut to the chase. First up, localization workflows that manage themselves Let your localization projects flow solo with Workflows We're excited to announce the release of Lokalise Workflows—no-code workflow templates with multiple steps that you set up once, so tasks run automatically and without delay. Lokalise Workflows changes how you manage projects—you barely need to manage them! Inst

Updated on March 14, 2025·Rachel Wolff

Stop wasting time with manual localization tasks.

Launch global products days from now.

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