Rachel Wolff

Lead copywriter

Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back. Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish! Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.

What is the best LLM for translation? A comparison of top AI translation models

LLMs are now outperforming traditional machine translation tools with remarkable consistency, so now begs the question, which is the best LLM for translation? 🔖 Bookmark this article Our product team…

Updated on March 12, 2025

Rachel Wolff

Product updates

What’s new in February: Make your Figma designers punch the air with happiness (and keep ALL keys linked), and make merging branches seamless for all project sizes

Great news for our Figma community! You can now copy and paste designs without keys unlinking! This means designers can duplicate designs to iterate quickly without worrying about manually linking…

Updated on March 12, 2025

Rachel Wolff

Workflows that manage themselves, improved AI translation, and tricks to speed up developer localization tasks

We have lots of updates for you (and it’s only February), so let’s cut to the chase. First up, localization workflows that manage themselves Let your localization projects flow solo…

Updated on March 14, 2025

Rachel Wolff

Product updates

Lokalise is now available on AWS Marketplace simplifying product expansion for global businesses

Lokalise has launched on the Amazon Web Services Marketplace (AWS). This partnership allows businesses to add flexible localization processes to their cloud infrastructure, and pay for Lokalise through their existing…

Updated on December 11, 2024

Rachel Wolff

Product updates

What’s new in December? Permission management reinvented, including bulk actions for everyone!

The power is in your hands this month, literally. Hmmm, or maybe fingertips is more accurate. Anyhoo, let’s get to the meat of the matter (note to self: don’t write…

Updated on December 11, 2024

Rachel Wolff

A piece of content being received differently by two different cultures.

Translation quality assurance: Key components, best practices, and how-tos

Translation isn’t straightforward and here’s why: Some languages read right to left, while others left to right. There are huge cultural differences between countries – even between those that speak…

Updated on December 4, 2024

Rachel Wolff

Image showing a machine translating a document from one language into another language

Translation

Machine translation: what it is and how it differs from AI translation

When I was a lot younger, I was fascinated by the idea of a Universal Translator. I first saw it in sci-fi movies. Characters could communicate with alien species from…

Updated on November 4, 2024

Rachel Wolff

A timeline showing the evolution of machine translation technology from 1954 to 2020. Starting with the Georgetown-IBM Experiment in 1954, through ALPAC developments in the 1960s, DARPA involvement in the 1970s, SYSTRAN in 1978, and EUROTRA in the 1980s. The lower timeline shows later developments including IBM Statistical machine translation (1988-1993), Trados MultiTerm (1992), STAR/déjà vu (1993-1995), Google Translate (2006), Neural Machine Translation (2016), and GenAI (2020-)

A brief history of translation technology and where we’re heading — with all eyes on AI translation quality

DeepL and Google Translate are probably the first tools that spring to mind when you think of translation technology, but the landscape is a lot more diverse than machine translation…

Updated on February 28, 2025

Rachel Wolff