Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back.
Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish!
Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.
By localizing your SaaS product, you can tailor it to meet the specific needs of international customers, improving market reach, user experience, product adoption, and ROI. In this guide, we provide actionable strategies, handy tools, and localization best practices so you can make sure your SaaS product resonates with audiences worldwide.
If you’re not translating your content, you’re not reaching all potential customers. Even though non-native prospects might speak more than one language, they often prefer consuming content in their native language. It’s less effort and means they have a better experience. Understanding what is AI translation can help businesses deliver this native-language experien
Ten minutes into WordPress localization, and you’re dealing with clunky translations, weird formatting issues, and SEO that just doesn’t work across languages. And let’s not even talk about keeping everything updated without breaking something, including managing localized time accurately across regions. Taking your website global sounds exciting… Until you actually start. The good news is, it doesn’t have to be this complicated<
A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it, will keep your processes flowing and teams aligned. This brings us to your next question: how do I choose the right technologies for my team? The best place to start is to understand how different tools impact different teams and product planning, development, and delivery. You’ll also need to cho
The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i
Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them so they happen like magic in the background. Plug content into Lokalise and forget about it... until it’s ready to be published. Want to see how? Duh, of course, you do.
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form
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