Rachel Wolff

Lead copywriter

Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back. Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish! Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.

Product updates

What’s new in September? Lokalise AI on steroids! Now you can automate AI translations.

Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them…

Updated on September 11, 2024

Rachel Wolff

4 websites from different countries separated by standardization and localization columns

Localization

Standardization vs localization: What’s the best strategy?

Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences…

Updated on August 28, 2024

Rachel Wolff

Localization

Long-form content localization 101: Making your content mix work at scale

Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and…

Updated on August 27, 2024

Rachel Wolff

General

The 8 best CAT tools you should consider for your localization team

Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies…

Updated on September 2, 2024

Rachel Wolff

Tasks being checked off in a task management tool.

General

10 best task management software solutions for your company

Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software. Key considerations when looking for task management software…

Updated on August 23, 2024

Rachel Wolff

Cooking up localization success with product teams – recipe book inside

We believe localization is a lot like making a gourmet meal. It’s not easy. That’s why we created The Lokalise Kitchen. To help other ‘cooks’ in the biz learn from…

Updated on November 27, 2024

Rachel Wolff

How to reach new audiences by localizing your HubSpot content

Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it’s a VERY…

Updated on June 21, 2024

Rachel Wolff

General

Mobile content management system: what is it and why is it important

With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out…

Updated on November 20, 2024

Rachel Wolff