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Rachel Wolff

Lead copywriter

Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back. 

Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish! 

Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.

Latest posts by Rachel Wolff:

A globe with interconnected SaaS platforms

SaaS localization: strategies, tools, and best practices for global success

By localizing your SaaS product, you can tailor it to meet the specific needs of international customers, improving market reach, user experience, product adoption, and ROI. In this guide, we provide actionable strategies, handy tools, and localization best practices so you can make sure your SaaS product resonates with audiences worldwide.

Updated on November 27, 2024·Rachel Wolff
The Content Translator Guide for Content Managers

Content translation guide: how to reach a global audience

If you’re not translating your content, you’re not reaching all potential customers. Even though non-native prospects might speak more than one language, they often prefer consuming content in their native language. It’s less effort and means they have a better experience. Understanding what is AI translation can help businesses deliver this native-language experien

Updated on October 24, 2024·Rachel Wolff
What content managers need to know about WordPress localization

WordPress localization: The simplest guide you’ll find

Ten minutes into WordPress localization, and you’re dealing with clunky translations, weird formatting issues, and SEO that just doesn’t work across languages. And let’s not even talk about keeping everything updated without breaking something, including managing localized time accurately across regions. Taking your website global sounds exciting… Until you actually start. The good news is, it doesn’t have to be this complicated<

Updated on March 19, 2025·Rachel Wolff
Tech stack visual

What is a tech stack? A guide for product teams

A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it, will keep your processes flowing and teams aligned. This brings us to your next question: how do I choose the right technologies for my team? The best place to start is to understand how different tools impact different teams and product planning, development, and delivery. You’ll also need to cho

Updated on September 23, 2024·Rachel Wolff
Globe with a shopping cart

International ecommerce for small and medium businesses looking to expand globally

The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i

Updated on September 20, 2024·Rachel Wolff
lokalise_ai_automations_blog_hero_image

What’s new in September? Lokalise AI on steroids! Now you can automate AI translations.

Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them so they happen like magic in the background. Plug content into Lokalise and forget about it... until it’s ready to be published. Want to see how? Duh, of course, you do.

Updated on September 11, 2024·Rachel Wolff
4 websites from different countries separated by standardization and localization columns

Standardization vs localization: What’s the best strategy?

Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma

Updated on August 28, 2024·Rachel Wolff
lokalise_long_form_content_localization

Long-form content localization 101: Making your content mix work at scale

Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form

Updated on August 27, 2024·Rachel Wolff

Stop wasting time with manual localization tasks.

Launch global products days from now.

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