7 bold predictions for the future of localization in 2026
The localization industry is currently sitting at a high-stakes betting table. The chips are AI, automation, and data, and the jackpot is global growth. But knowing exactly where to place those bets is the difference between leading the market and playing catch-up. We didn’t want safe guesses. We gathered 7 top localization experts from major tech partners like Webflow and language service providers like Acclaro and Argos to industry veterans and strategists, and asked them to place the
Updated on January 28, 2026·Brittany Wolfe Localization for GEO/AEO: The step-by-step guide to winning AI Overviews internationally
SEO is not dead, but traditional SEO is. While traditional SEO meant (gulp, already talking in past tense) ranking in the top 10 blue links and competing for the number one spot on the SERP, the new rules of search mean optimizing for Generative Search (GEO), also known as AI engine optimization (AEO). Users are no longer looking to click. Th
Updated on December 12, 2025·Victor Tejeda Stolen Evenings: The True Cost of Business Demands on Our Families
At Lokalise, we wanted to explore a question that resonates with nearly every modern professional: How much personal time are we sacrificing because of inefficient workflows? We also wondered how much people could get back by using AI-powered tools at work. To find out, we surveyed 1,001 full-time employees working in highly technical roles across the U.S. and Europe. From developers and data scientists to product managers and designers, respondents shared candid insights about their wo
Updated on December 19, 2025·Brittany Wolfe How to deliver global digital experiences while keeping costs in check
Global expansion brings massive opportunity and equally massive complexity. Content piles up across teams. Translation costs climb. Delivery slows. It’s no wonder that many localization programs stall before they scale. But some companies are doing it differently. They're building smarter systems upfront, using automation and AI where it matters, and focusing their efforts on what actually moves the needle.
November 6, 2025·Mia Comic The Developer Delay Report: How Much Time US Dev Teams Lose to Tech Frustrations
Developer productivity is often measured by lines of code, sprint velocity, or shipped features. But what about the hidden costs, like tool outages, workflow glitches, and time spent as unofficial IT support? To uncover the true impact of these disruptions, Lokalise surveyed 500 U.S. developers and analyzed search trends across all 50 states. Learn just how much valuable time teams are losing, and why it matters for anyone building digital products. Key takeawaysDevelopers
Updated on December 19, 2025·Brittany Wolfe Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow
Modern teams rely on digital tools to get work done, but when the tech stack grows too large, productivity starts to slip. To better understand how tool overload affects knowledge workers, Lokalise surveyed 1,000 U.S. white-collar professionals across 11 industries whose jobs rely on digital tools. The results reveal just how much context switching, notifications, and redundant platforms cost teams in time, focus, and well-being. Key takeaways
Updated on September 16, 2025·Brittany Wolfe Lost in Translation: How Emojis Confuse Workers and Customers Around the World
Emojis feel like they should be a shared language in the digital world, but that’s not always the case. But when 👀 and 🤔 mean different things to different people, it’s easy for well-meaning messages to get misunderstood. To explore how emoji meanings shift across borders, platforms, and generations, we surveyed over 1,000 employees and consumers from the U.S., the U.K., Germany, and Mexico. What we found was that cultural localization isn’t just for product pages and ad campaigns. It
Updated on September 4, 2025·Brittany Wolfe Why global expansions fail (and how research can save you)
What do Disney, Starbucks, Walmart, Coca-Cola, and eBay have in common? They all stumbled when expanding globally. Despite their huge success in their home market, these companies learned the hard way that what works in one country doesn’t automatically translate to another. As someone with a PhD in behavioral science and psychology, I’ve seen this pattern repeat itself countless times. What’s behind global expansion fails? A lack of proper research before ente
Updated on August 20, 2025·Rebecca Grier 
