Global Growth & Strategy Blog Category | Lokalise

Editor's Pick

The Developer Delay Report: How Much Time US Dev Teams Lose to Tech Frustrations

Developer productivity is often measured by lines of code, sprint velocity, or shipped features. But what about the hidden costs, like tool outages, workflow glitches, and time spent as unofficial IT support? To uncover the true impact of these disruptions, Lokalise surveyed 500 U.S. developers and analyzed search trends across all 50 states. Learn just how much valuable time teams are losing, and why it matters for anyone building digital products. Key takeawaysDevelopers

Updated on December 19, 2025·Brittany Wolfe

Global Growth & Strategy

Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow

Modern teams rely on digital tools to get work done, but when the tech stack grows too large, productivity starts to slip. To better understand how tool overload affects knowledge workers, Lokalise surveyed 1,000 U.S. white-collar professionals across 11 industries whose jobs rely on digital tools. The results reveal just how much context switching, notifications, and redundant platforms cost teams in time, focus, and well-being. Key takeaways

Updated on September 16, 2025·Brittany Wolfe

Global Growth & Strategy

Lost in translation: How emojis confuse workers and customers around the world

Emojis feel like they should be a shared language in the digital world, but that’s not always the case. But when 👀 and 🤔 mean different things to different people, it’s easy for well-meaning messages to get misunderstood. To explore how emoji meanings shift across borders, platforms, and generations, we surveyed over 1,000 employees and consumers from the U.S., the U.K., Germany, and Mexico. What we found was that cultural localization isn’t just for product pages and ad campaigns. It

Updated on September 4, 2025·Brittany Wolfe

Global Growth & Strategy

Why global expansions fail (and how research can save you)

What do Disney, Starbucks, Walmart, Coca-Cola, and eBay have in common? They all stumbled when expanding globally. Despite their huge success in their home market, these companies learned the hard way that what works in one country doesn’t automatically translate to another. As someone with a PhD in behavioral science and psychology, I’ve seen this pattern repeat itself countless times. What’s behind global expansion fails? A lack of proper research before ente

Updated on August 20, 2025·Rebecca Grier

Localization Best Practices·Global Growth & Strategy

Boost Your Global Brand with Multimedia Localization

You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there is a high chance that some of these experiences were not initially created in your first language. This called is multimedia localization. It is all around us, and it is essential for businesses to make their voices heard worldwide. In this article, you will discover what multimedia localization is, why it matters, how

Updated on June 19, 2025·Lucie Genot

Localization Best Practices·Global Growth & Strategy

What is translation memory and why it matters

Translation memory is a database that stores previously translated sentences or phrases and suggests them when similar text appears. This helps translators work faster and more consistently. But how is it different from machine translation? And where did this technology even come from? In this guide, we’ll cover the basics, clear up common confusion, and show you how translation keys and translation memor

Updated on December 12, 2025·Mia Comic

Localization Best Practices·Global Growth & Strategy

Guide: Localization metrics that you should track & how to align them to business goals

In my work advising companies on their localization strategy, I often hear: “We struggle to link our efficiency metrics with overall business performance” “I find it challenging to communicate the impact of localization to our leadership team.” “We need to find effective ways to justify our localization investments.” And here's what I tell them: making the right dec

Updated on March 19, 2025·Kevin O’Donnell

Localization Best Practices·Global Growth & Strategy

Everything you need to know about business translation

Looking into business translation? Makes sense. You know your business has room to grow in new markets. You’ve got a great product, and people around the world could benefit from it. But there’s one problem: How do you bridge the language barrier? You can’t just run your content through Google Translate and call it a day. However, when done right, business translations help you communicate naturally with customers in any market, so they understa

Updated on March 17, 2025·Mia Comic

Category: Global Growth & Strategy - Page 2

Editor's Pick

Brand Tone of Voice: Guide with Real Examples

Internationalization vs. localization (i18n vs l10n): What's the difference?

The Developer Delay Report: How Much Time US Dev Teams Lose to Tech Frustrations

Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow

Lost in translation: How emojis confuse workers and customers around the world

Why global expansions fail (and how research can save you)

Boost Your Global Brand with Multimedia Localization

What is translation memory and why it matters

Guide: Localization metrics that you should track & how to align them to business goals

Everything you need to know about business translation

Editor's Pick

Brand Tone of Voice: Guide with Real Examples

Internationalization vs. localization (i18n vs l10n): What's the difference?

Stop wasting time with manual localization tasks.

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