This category provides the executive-level and strategic insights needed to justify global investment. We cover International SEO (GEO) strategies, market entry planning, calculating Localization ROI, and adapting your content for cultural relevance. Content is designed for Marketing Leaders, Strategists, and Product Managers focused on scaling revenue and market share efficiently.
Software internationalization opens doors to new markets and gives your users a product that “speaks their language”—both literally and figuratively. Imagine you’ve built this great app or software, and people all over the world want to use it. Exciting, isn’t it? To achieve global success, you’d need to make sure that your product feels natural and intuitive for users from Tokyo
After raising $14 million in Series A financing, Dylan Field, Co-founder and CEO of Figma, said something that hit close to home: “Design is undergoing a monumental shift — going from when design was at the very end of the product cycle where people would just make things prettier to now where it runs through the entire
One fintech product, 15,000+ happy companies. That’s Pleo, a go-to business spending solution for forward-thinking teams. Pleo was co-founded by fintech veterans Jeppe Rindom and Niccolo Perra in Copenhagen, in 2015. Given their previous experience at Tradeshift, they were both well aware of the pain of expense management and decided to do something a
We have become used to thinking that the West dominates the global economy. It’s imprinted in our collective perception of the world. But the tides are turning. With the growing population in Asia, the U.S. will not be a leading economic force for much longer. And, as the authors of the book “Factfulness” point out, the West is not fully aware o
Most people are aware of the scale of Depositphotos. Descriptions are often accompanied by the fact that it’s one of the biggest international stock photo and content libraries in the world. It has a growing library of 190 million files, clients in 192 countries, hundreds of thousands of contributors, and the list goes on. What few people know is that to make t
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —
Imagine cutting your translation time in half without compromising quality. That’s what a good computer-assisted translation tool (i.e., a CAT tool) can do for you. If you’ve ever worked on a translation project and found yourself translating the same phrases over and over again, you’re not alone. Many translators struggle with inefficient workflows and maintaining consistent terminology with term bases.
The rise of freelancers over the past 10 years has been astronomical, coupled with the recent pandemic, the trend is set to continue. It’s estimated that there are around 160,000…
Behind the scenes of localization with one of Europe’s leading digital health providers
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Localization workflow for your web and mobile apps, games and digital content.
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