International SEO is just SEO set on difficulty level: hard. Pick the wrong URL structure? Rebuild everything from scratch. Misunderstand local search behavior? Watch your content strategy crumble. Skip proper…
Updated on August 7, 2025
Category: Localization
Your go-to resource for everything related to localization (l10n).
Ever read a perfectly translated ad that still felt off? That’s the gap transcreation closes. Instead of swapping words line‑for‑line, transcreation rebuilds a message so it lands with the same…
Updated on July 30, 2025
Three months after launching the Spanish version of your SaaS site, you open Google Analytics. Traffic looks like a ghost town. Then you check your SEO tool. The English page ranks…
Updated on July 30, 2025
A Super Bowl ad and a product specification document don’t cross borders the same way. The ad demands alchemy, words rebuilt so they spark the same laugh or surge of…
Updated on July 21, 2025
When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names…
Updated on July 18, 2025
The localization process is not easy. You do not necessarily know all the languages you want to expand your product into, so you have to trust your teams that your…
Updated on July 17, 2025
You decided to open your product for the world to discover. Congratulations! Translation is one of the next steps to open the doors of the global marketplace. One problem: you…
Updated on July 10, 2025
When I visited Norway for the first time, my biggest challenge was driving on the right-hand side of the road. Every turn, every signal, every instinct felt off. I wasn’t…
Updated on July 1, 2025
