Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences…
Updated on August 28, 2024
Category: Localization
Your go-to resource for everything related to localization (l10n).
Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and…
Updated on August 27, 2024
Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products….
Updated on September 20, 2024
We believe localization is a lot like making a gourmet meal. It’s not easy. That’s why we created The Lokalise Kitchen. To help other ‘cooks’ in the biz learn from…
Updated on November 27, 2024
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it’s a VERY…
Updated on June 21, 2024
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few…
Updated on September 10, 2024
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled…
Updated on June 24, 2025
96% of marketers reported positive ROI from localization, with 65% seeing returns of three times or higher. And it’s not just about revenue. 75% said localization led to a strong…
Updated on May 27, 2025
