How to prioritize the right localization languages
Expanding into new markets comes with big decisions. One of the key ones is definitely which localization languages to prioritize. Should you focus on your current customers, potential growth markets, or the different languages spoken in countries with the most purchasing power? And what about making the most of your translation and localization budget? These questions can quickly pile up, leaving you unsure of your next move. Luckily, language localization gets
Updated on December 20, 2024·Ross Weldon The best localization examples (+15 micro-lessons)
When it comes to growing your business in new markets, localization is more than just translating words. It’s about finding a way to truly connect with local audiences. Some brands take localization to the next level, crafting experiences so thoughtful and culturally attuned that they make you pause and think, “Why didn’t I think of that?” In this article, we’re diving int
Updated on January 2, 2025·Ross Weldon 10 effective international pricing strategies for your global expansion
Master the art and science of pricing international products with our detailed guide, leveraging strategic thinking and technology.
Updated on December 30, 2024·Ross Weldon The art of translation testing: A developer's guide
When you're deep in the trenches of coding, lost in a sea of algorithms, data structures, and design patterns, it can be easy to overlook the subtler elements of software development. However, as you strive to extend your digital reach, one aspect that shouldn't be brushed aside is translation testing. Understanding translation testing Before we delve into the nuances of this topic, let's get the basics straight. Translation testing isn't just about proofreading; it's a comprehe
Updated on August 28, 2024·Ross Weldon Understanding 10 Types of Translation: Which One Do You Need?
Not all translations are created equal. While Google Translate might come in handy when you want to read menus on vacation, translating a medical trial or legal contract requires a specialized skill set. Plus, the stakes vary for different types of translation. A blunder in your marketing campaign can damage your brand image forever, and a mistranslated word in a medical report can endanger lives. More importantly, if you’re planning to work with translators, you should know
Updated on September 18, 2024·Ross Weldon Globalization vs Internationalization: Key Differences Explained
When expanding globally, businesses face a strategic choice between: Globalization (maintaining a standardized brand across all markets)Internationalization (adapting your brand to local cultural preferences and customer behaviors) Which of these approaches is best-suited to drive your growth? In this guide, we break down the differences between globalizatio
Updated on April 24, 2025·Ross Weldon Multidomestic strategy: Benefits, best practices, and examples
Expanding into global markets isn’t just about selling more. It’s about truly connecting with your customers. A multidomestic strategy helps you achieve just that by tailoring products, services, and marketing to fit local needs. It’s the difference between being just another foreign brand and becoming a local favorite. In this article, we’ll break down what makes a multidomestic strategy effective, explore its key benefits and chal
Updated on December 19, 2024·Ross Weldon Transnational strategy: definition, benefits, and examples
Globalization has changed the way businesses operate. Companies are no longer limited by borders, but with this opportunity comes a challenge: how do you stay globally efficient while meeting the unique needs of local markets? That’s where a transnational strategy comes in. Transnational strategy helps you find the sweet spot between standardization, which keeps your business operations smooth, and flexibility, which helps you conn
Updated on December 30, 2024·Ross Weldon 
