Quick guide to document translation for business
In 1999, NASA lost its Mars Climate Orbiter (valued at $125 million). Why? Because of a simple document translation error. NASA failed to properly convert English imperial units to metric, so the navigation team used millimeters, meters, and kilograms in its calculations while the design team that built the spacecraft provided acceleration data in inches, feet, and pounds. Now imagine that happened to your company; except you mistranslated the likes of legal contracts,
Updated on January 30, 2025·Rachel Wolff How to grow your ecommerce business internationally (with examples)
How do you grow an ecommerce business? You’ve probably seen a good deal of successful ecommerce business stories, where an entrepreneurial store owner went from zero to nine figures in annual revenue and expanded their business to 130+ countries. Now, you want to do the same. In this article, we’ll reverse-engineer the success of ecommerce businesses that had modest beginnings but cracked the code of hypergrowth. We’ll also equip you with valuabl
Updated on October 3, 2024·Mia Comic What is a tech stack? A guide for product teams
A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it, will keep your processes flowing and teams aligned. This brings us to your next question: how do I choose the right technologies for my team? The best place to start is to understand how different tools impact different teams and product planning, development, and delivery. You’ll also need to cho
Updated on September 23, 2024·Rachel Wolff How to increase sales for your Shopify Store
You're here because you want to increase sales. How many times have you opened your Shopify dashboard only to see disappointing sales numbers? Yet you know there’s demand for your product. You have a handful of happy customers, but you can’t seem to push beyond this initial traction to reach the next level of growth. If sales aren’t reflecting the effort you’re putting in, you need a different strat
Updated on September 20, 2024·Mia Comic Why having a multilingual store is beneficial for your ecommerce business
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Updated on September 20, 2024·Mia Comic Cross-border ecommerce: A complete guide
Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.
Updated on September 20, 2024·Mia Comic International ecommerce for small and medium businesses looking to expand globally
The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i
Updated on September 20, 2024·Rachel Wolff Standardization vs localization: What’s the best strategy?
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Updated on August 28, 2024·Rachel Wolff 
