This category provides the executive-level and strategic insights needed to justify global investment. We cover International SEO (GEO) strategies, market entry planning, calculating Localization ROI, and adapting your content for cultural relevance. Content is designed for Marketing Leaders, Strategists, and Product Managers focused on scaling revenue and market share efficiently.
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —
Imagine cutting your translation time in half without compromising quality. That’s what a good computer-assisted translation tool (i.e., a CAT tool) can do for you. If you’ve ever worked on a translation project and found yourself translating the same phrases over and over again, you’re not alone. Many translators struggle with inefficient workflows and maintaining consistent terminology with term bases.
The rise of freelancers over the past 10 years has been astronomical, coupled with the recent pandemic, the trend is set to continue. It’s estimated that there are around 160,000…
So, you think your business is ready for international growth. The product looks great, the website is up and running. Beautiful visuals and witty copy in English that will grab everyone's attention no matter which corner of the world they reside in. And what else would you need, since English is the lingua franca of the business world, spoken by 1.5 billion, or
Behind the scenes of localization with one of Europe’s leading digital health providers
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Localization workflow for your web and mobile apps, games and digital content.
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