When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names…
Updated on July 18, 2025
Category: Insights
Discover insights from renowned localization industry experts.
When I visited Norway for the first time, my biggest challenge was driving on the right-hand side of the road. Every turn, every signal, every instinct felt off. I wasn’t…
Updated on July 1, 2025
Picture this: you live in Japan and you’re planning a weekend getaway in the mountains. You download that new car rental app you’ve heard so much about from your American…
Updated on June 30, 2025
Imagine walking into a store and asking a salesperson for help. But they start talking in a language you don’t understand. You cluelessly try to gesture with your hands, speak…
Updated on June 20, 2025
You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there…
Updated on June 19, 2025
Machine translation (MT) is currently being employed in areas like customer support, e-commerce, healthcare, education, government resources, instruction manuals and social media in order to enable multilingual communication in a…
Updated on June 16, 2025
We kicked off LocWorld53 with our first-ever LocWalk, and what an incredible experience it was. A brisk morning walk through the charming streets of Malmö and plenty of conversations with…
Updated on June 16, 2025
Imagine playing Dragon Quest XI in English where you walk into a quaint little village and hear everyone talking… in haikus. Or what if you start playing Witcher 3 in…
Updated on May 26, 2025
