What do Disney, Starbucks, Walmart, Coca-Cola, and eBay have in common? They all stumbled when expanding globally. Despite their huge success in their home market, these companies learned the hard…
Updated on August 20, 2025
Category: Insights
Discover insights from renowned localization industry experts.
To paraphrase Captain Kirk, AI has boldly gone where no machine has gone before: it has finally reached human-level translation quality. But this doesn’t mean we’re done with AI translation….
Updated on August 13, 2025
In this episode of AI Navigators, we sit down with Adam Soltys, Senior Product Lead for the AI Translations Domain at Lokalise, to explore what’s actually driving AI success in…
Updated on August 21, 2025
When Coca-Cola launched its famous “Share a Coke” campaign in China, it tanked. Since most Chinese consumers don’t go by just one name, the idea of printing common first names…
Updated on July 18, 2025
When I visited Norway for the first time, my biggest challenge was driving on the right-hand side of the road. Every turn, every signal, every instinct felt off. I wasn’t…
Updated on July 1, 2025
Picture this: you live in Japan and you’re planning a weekend getaway in the mountains. You download that new car rental app you’ve heard so much about from your American…
Updated on June 30, 2025
Imagine walking into a store and asking a salesperson for help. But they start talking in a language you don’t understand. You cluelessly try to gesture with your hands, speak…
Updated on June 20, 2025
You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there…
Updated on June 19, 2025
