In 1982, Microsoft released Multiplan, an early spreadsheets program, then asked ASCII, their official distributor in Japan, to localize the content into Japanese. Microsoft’s director at the time summed up…
March 11, 2021
Category: Insights
Discover insights from renowned localization industry experts.
We have become used to thinking that the West dominates the global economy. It’s imprinted in our collective perception of the world. But the tides are turning. With the growing…
February 11, 2021
Most people are aware of the scale of Depositphotos. Descriptions are often accompanied by the fact that it’s one of the biggest international stock photo and content libraries in the…
February 2, 2021
Even though most people think of translators whenever somebody mentions localization, designers play an important role in the localization process, too. Colors, symbols, and the overall visual aesthetics and functionality…
January 28, 2021
Taking your marketing campaign global is not easy. You’ll want to leverage all the time, effort and budget you’ve already put into your campaigns. Plus, you need to ensure your…
December 17, 2020
For the video game Batman: Arkham Asylum (2009), an unnamed developer worked for a full two years on nothing but Batman’s cape, which resulted in over 700 animations and sounds…
December 9, 2020
Global marketers and businesses use many different tools and processes to enter new markets. However, the goal is always the same — to connect with international audiences in meaningful ways,…
December 8, 2020
International expansion is essential for companies looking to scale up. It is one of the five key ‘growth stars’ for any software and technology business out there. Software businesses grow like any…
December 3, 2020
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