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Nick Ustinov

CIO

Nick is Chief Innovation Officer and former CEO of Lokalise. He’s a serial entrepreneur and was an early internet technology pioneer in Latvia when he founded and developed the first email service – inbox.lv in the late 1990s (which still exists today). While working on one of his recent ventures - Roamer App, he developed a backend to ease localization to different languages which proved to be a product with market demand on its own and later became Lokalise.

Latest posts by Nick Ustinov:

New Lokalise CEO, Sophie Krishnan

Lokalise starts a new chapter with a new CEO

Petr and I announced the following to everyone at Lokalise: As we enter a new chapter at Lokalise, we can be incredibly proud of what we’ve achieved so far. Together with you, Lokalisers past and present, we’ve already helped thousands of customers build localized customer experiences and inclusive products that connect people in new ways. Supporting our customers so they can break down language barriers is a truly exciting business to be in. Within a few years of f

Updated on October 13, 2023·Nick Ustinov
Lokalise AI

Introducing Lokalise AI: Your personal localization assistant

AI and localization are the perfect partners. AI-based translation solutions have already transformed the industry by powering the machine translation tools we rely on daily. Now, AI is making its second big play with large language models (LLMs) like GPT-4. And we’re excited to announce Lokalise AI – your personal AI-based assistant. Incorporating this technology into Lokalise feels like a natural progression for us. When we founded the company, the focus was on speeding up the p

Updated on March 27, 2023·Nick Ustinov
Lokalise logo over illustrated banner

Changes at Lokalise - a message from our founders

Earlier today, Lokalise Co-founders Nick Ustinov and Petr Antropov sent the following note to the Lokalise team: Today, we’re reducing the size of our team by 23%. This is one of the hardest decisions we have had to make in our careers and it is not one we reached lightly. In total, 76 Lokalisers will be affected. We want to extend our thanks and gratitude to you for your hard work, and let you know how sorry we are that we have had to make this decision. There is not a

Updated on November 16, 2022·Nick Ustinov
Peace dove for Ukraine with Lokalise logo

Ukraine: a letter from our co-founders

Ukraine is a country close to both our hearts. We both lived and worked there in the past, forming some of our closest personal and professional relationships in that time. We also have friends in Russia, which is why the recent events have been so painful for us to watch. When we founded Lokalise, our goal was to bring people together, no matter what language they spoke. Invading a country and starting a war does the opposite, sowing division and creating hatred between closely r

Updated on September 16, 2022·Nick Ustinov
50 million series B announcement

$50M - how we’ll invest it

We’ve just closed a $50M Series B led by CRV, and joined by Creandum and Dawn Capital. Existing investors include Chalfen Ventures, 3VC, S16VC, as well as angel investors: Alistair Russell, Andrey Khusid, Carlos Gonzalez-Cardenas, Charles Songhurst, Daniel Dines, Des Traynor, Dom Lewis, Eugene Katz, Guillaume Cabane, Matt Robinson, Nicolas Dessaigne, Rich Waldron, and Stephane Kurgan. Below, we’ll give an insight into what we plan to do with our latest funding. When Petr and I founded L

Updated on July 8, 2024·Nick Ustinov
Image showing Lokalise translating apps into different languages

iOS localization: how to localize iOS apps with string examples

The process of localizing iOS apps is often tedious and unorganized. Thankfully, Lokalise is here to help you solve this problem! In this tutorial, you’ll learn how to localize iOS apps as well as add, manage, and integrate translations into your project, including handling localized time. This tutorial is based on Xcode 13.0, and shows you how to set up localization fro

Updated on August 22, 2024·Nick Ustinov
Lokalise investment

Lokalise raises $6M for global expansion and top talent acquisition

Less than 5 years ago, we were in the same position as most of our new customers find themselves in today – in need of translation management and up to our eyes in countless spreadsheets, endless email threads, and frustrated teammates. What started as an internal project intended to make our lives easier and powered only by a handful of developers quickly grew into a healthy busin

Updated on September 16, 2022·Nick Ustinov
homemade diy arcade machine rendering

Build an arcade machine at home: Step-by-step guide

Sometimes it’s a good idea to let your brain cool off from the day-to-day work (which in my case is building the best translation management software in the world). What could be better than building and playing an arcade machine? With software internationalization

Updated on July 6, 2023·Nick Ustinov

Stop wasting time with manual localization tasks.

Launch global products days from now.

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