This category provides the executive-level and strategic insights needed to justify global investment. We cover International SEO (GEO) strategies, market entry planning, calculating Localization ROI, and adapting your content for cultural relevance. Content is designed for Marketing Leaders, Strategists, and Product Managers focused on scaling revenue and market share efficiently.
Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom
Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it's a VERY good indicator that you should localize your content in HubSpot ASAP. Search algorithms also favor websites that provide relevant and localiz
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have left many wondering if we’re entering a phase of
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You reduce barriers to entry, improve customer experiences, and build brand trust. The outcome:
There are over 3 million apps available on the Google play store right now and almost 2 million on the Apple store. That’s a lot of competition. So how do you make your app stand out in a crowded field? Even if your app is a masterpiece of intuitive design, solves a genuine customer problem, and has a colour palette to match the greatest works of Monet, it may still struggle to get the number of downloads you’d hope for. If you want to increase your app downloads, you can’t just ship an
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most powerful channels to grow your business is SEO (or search engine optimization). It’s the key to scaling your business cost-effectively. “It's no longer enough just to have the market at home,” says Sara Chaya Presch, Director of International SEO at Argos Multilingua
Behind the scenes of localization with one of Europe’s leading digital health providers
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Localization workflow for your web and mobile apps, games and digital content.
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