This category provides the executive-level and strategic insights needed to justify global investment. We cover International SEO (GEO) strategies, market entry planning, calculating Localization ROI, and adapting your content for cultural relevance. Content is designed for Marketing Leaders, Strategists, and Product Managers focused on scaling revenue and market share efficiently.
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom
Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.
Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it's a VERY good indicator that you should localize your content in HubSpot ASAP. Search algorithms also favor websites that provide relevant and localiz
Taking your business global sounds deceptively simple: translate your product, flip a switch, and watch revenue multiply across borders. But the reality is far messier and more complicated. You’re riddled with dozens of hard decisions like: Which markets do you enter first?Do you adapt your product for each region or keep everything consistent?How do you handle local payment methods, compliance requirements, and cultural nuances? Most compa
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You reduce barriers to entry, improve customer experiences, and build brand trust. The outcome:
There are over 3 million apps available on the Google play store right now and almost 2 million on the Apple store. That’s a lot of competition. So how do you make your app stand out in a crowded field? Even if your app is a masterpiece of intuitive design, solves a genuine customer problem, and has a colour palette to match the greatest works of Monet, it may still struggle to get the number of downloads you’d hope for. If you want to increase your app downloads, you can’t just ship an
Behind the scenes of localization with one of Europe’s leading digital health providers
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Localization workflow for your web and mobile apps, games and digital content.
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