A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled…
Updated on June 24, 2025
Category: Localization
Your go-to resource for everything related to localization (l10n).
96% of marketers reported positive ROI from localization, with 65% seeing returns of three times or higher. And it’s not just about revenue. 75% said localization led to a strong…
Updated on May 27, 2025
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You…
Updated on January 30, 2024
Implementing a proper localization workflow can be quite the complex task, especially when you have never done it before. There are numerous things for you to consider and keep in…
Updated on September 23, 2024
You probably visited a website in a foreign language before. Chances are, it felt a bit confusing, the prices weren’t displayed in your currency, and maybe even something about the…
Updated on November 25, 2024
There are over 3 million apps available on the Google play store right now and almost 2 million on the Apple store. That’s a lot of competition. So how do…
Updated on October 3, 2023
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most…
Updated on July 9, 2024
Lokalise AI is a fully automated localization assistant that will change the way you think about translation.
Updated on August 29, 2024
