Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise. The key to building a comprehensive global marketing strategy? Localization. When you…
November 26, 2020
Category: Localization
Your go-to resource for everything related to localization (l10n).
Customers love Lokalise for its ability to automate routine tasks. With Automations, we have taken it to the next level – providing the tools you need to automate processes with…
November 19, 2020
The localization industry is growing each year, with no signs of slowing down. Language services represent a $53.5 billion market, according to market research by Nimdzi, and it’s projected to…
November 18, 2020
Your brand’s tone of voice is essentially a way for your brand to communicate its personality. The way you communicate your brand must be consistent across all of your brand…
November 10, 2020
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most…
November 4, 2020
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…
November 4, 2020
Spreadsheets for translation management: the dinosaur that somehow got missed by the asteroid and now refuses to die. Yet many companies in the process of localizing their content and digital…
October 28, 2020
The world is more global than ever thanks to the Internet. People across the world expect content to appear in their native language, whether Swedish, Spanish, Chinese, Japanese, Hungarian, and…
October 8, 2020
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