For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…
Category: Localization
Your go-to resource for everything related to localization (l10n).
What does it really mean to launch your product in a new market? We know it’s not a sexy topic outside of the localization industry. Nowadays, companies can do international…
GT is darn clever. And we must admit, it’s a lot faster than us humans. Here’s when and why you should consider it as an addition to your translation team.
In 2016, Jaap van der Meer, founder of TAUS, published a provocative piece titled “The future does not need translators.” He argued that as machine translation (MT) software gets better,…
To get full buy-in within your organization, you’ll likely have to sell the idea of localization to key decision makers. This post is here to help you make your case.
In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.
Do you address the whole world, or individual markets? Is your product strategy one-size-fits-all, or customized for different audiences? That’s the globalization versus localization debate. We don’t see them as…
To understand what localization is, begin with what it isn’t. It’s not “translation”. That’s just where it starts. True localization means communicating across different markets in accordance with their cultures…