Content translation guide: how to reach a global audience
If you’re not translating your content, you’re not reaching all potential customers. Even though non-native prospects might speak more than one language, they often prefer consuming content in their native language. It’s less effort and means they have a better experience. Understanding what is AI translation can help businesses deliver this native-language experien
Updated on October 24, 2024·Rachel Wolff How to grow your ecommerce business internationally (with examples)
How do you grow an ecommerce business? You’ve probably seen a good deal of successful ecommerce business stories, where an entrepreneurial store owner went from zero to nine figures in annual revenue and expanded their business to 130+ countries. Now, you want to do the same. In this article, we’ll reverse-engineer the success of ecommerce businesses that had modest beginnings but cracked the code of hypergrowth. We’ll also equip you with valuabl
Updated on October 3, 2024·Mia Comic WordPress localization: The simplest guide you’ll find
Ten minutes into WordPress localization, and you’re dealing with clunky translations, weird formatting issues, and SEO that just doesn’t work across languages. And let’s not even talk about keeping everything updated without breaking something, including managing localized time accurately across regions. Taking your website global sounds exciting… Until you actually start. The good news is, it doesn’t have to be this complicated<
Updated on March 19, 2025·Rachel Wolff Translation project management doesn’t have to be hard
Translation project management can get messy. Think tight schedules, shifting priorities, and endless back-and-forth between teams. One missed update or inconsistent term can derail everything. Plus, as a translation project manager, you’ll deal with a lot of dependencies and miscommunications—making it crucial to have a solid grasp of what is translation to ensure clarity and consistency thr
Updated on March 19, 2025·Mia Comic What is a tech stack? A guide for product teams
A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it, will keep your processes flowing and teams aligned. This brings us to your next question: how do I choose the right technologies for my team? The best place to start is to understand how different tools impact different teams and product planning, development, and delivery. You’ll also need to cho
Updated on September 23, 2024·Rachel Wolff How to increase sales for your Shopify Store
You're here because you want to increase sales. How many times have you opened your Shopify dashboard only to see disappointing sales numbers? Yet you know there’s demand for your product. You have a handful of happy customers, but you can’t seem to push beyond this initial traction to reach the next level of growth. If sales aren’t reflecting the effort you’re putting in, you need a different strat
Updated on September 20, 2024·Mia Comic Why having a multilingual store is beneficial for your ecommerce business
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Updated on September 20, 2024·Mia Comic Cross-border ecommerce: A complete guide
Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.
Updated on September 20, 2024·Mia Comic