A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled…
Updated on June 24, 2025
Back in 2018, TechCrunch praised DeepL for being more accurate and nuanced than other machine translation tools in the field. The article claimed that DeepL had outdone other tech giants…
Updated on February 8, 2024
Ever wondered how apps and websites can show up in different languages with just a few clicks? That’s the magic of internationalization, or “i18n” for short (because there are 18…
Updated on May 29, 2025
96% of marketers reported positive ROI from localization, with 65% seeing returns of three times or higher. And it’s not just about revenue. 75% said localization led to a strong…
Updated on May 27, 2025
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You…
Updated on January 30, 2024
Decoupling a monolith is not a rare problem. It has cropped up in most of the companies I’ve worked at. This happens because, at the early stages of any startup,…
Updated on September 23, 2024
Translating dynamic content is often challenging, especially when it comes to website localization. Websites frequently have constantly changing elements like user-generated content, real-time updates, or personalized messages that require seamless…
Updated on August 29, 2024
Can AI translation tools really replace human translators? The debate around AI vs human translation is ongoing. Not quite, but they can still save you tons of time and effort….
Updated on March 25, 2025
