Lokalise articles - Page 13

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Cross-border ecommerce: A complete guide

Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.

Updated on September 20, 2024·Mia Comic
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International ecommerce for small and medium businesses looking to expand globally

The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i

Updated on September 20, 2024·Rachel Wolff
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What’s new in September? Lokalise AI on steroids! Now you can automate AI translations.

Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them so they happen like magic in the background. Plug content into Lokalise and forget about it... until it’s ready to be published. Want to see how? Duh, of course, you do.

Updated on September 11, 2024·Rachel Wolff
4 websites from different countries separated by standardization and localization columns

Standardization vs localization: What’s the best strategy?

Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma

Updated on August 28, 2024·Rachel Wolff
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Long-form content localization 101: Making your content mix work at scale

Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form

Updated on August 27, 2024·Rachel Wolff
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Shopify multi-language guide: How to translate your store

Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products. But why stop there? Emulate the big brands and create a multi-language Shopify store instead. According to Shopify, brands see an average 13% increase in conversion rates when translating stores into different languages. Effective

Updated on September 20, 2024·Mia Comic
7 Best CAT Tools

The 8 best CAT tools you should consider for your localization team

Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom

Updated on September 2, 2024·Rachel Wolff
Best Task Management Tools

10 Best Task Management Software Solutions For Your Company

Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.

Updated on August 23, 2024·Rachel Wolff

Stop wasting time with manual localization tasks.

Launch global products days from now.

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