Translation project management can get messy. Think tight schedules, shifting priorities, and endless back-and-forth between teams. One missed update or inconsistent term can derail everything. Plus, as a translation project manager, you’ll deal with a lot of dependencies and miscommunications—making it crucial to have a solid grasp of what is translation to ensure clarity and consistency thr
A tech stack is a set of technologies you use to build a digital product. If chosen wisely, this tech set, tech stack, or whatever you want to call it, will keep your processes flowing and teams aligned. This brings us to your next question: how do I choose the right technologies for my team? The best place to start is to understand how different tools impact different teams and product planning, development, and delivery. You’ll also need to cho
You're here because you want to increase sales. How many times have you opened your Shopify dashboard only to see disappointing sales numbers? Yet you know there’s demand for your product. You have a handful of happy customers, but you can’t seem to push beyond this initial traction to reach the next level of growth. If sales aren’t reflecting the effort you’re putting in, you need a different strat
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have
Shopping habits have drastically changed in some countries since Covid-19. Think cash-reliant societies and cultures where in-person shopping was the norm, and who now have the habit of shopping online. It opened new doors for ecommerce, and led to a sharp rise in cross-border ecommerce.
The global ecommerce market is booming. It’s expected to grow by more than 50% over the next 5 years, showing that there’s a great opportunity to branch out into foreign markets. The problem is ecommerce stores face a myriad of challenges when expanding globally. In this guide, you’ll learn everything there is to know about international ecommerce, i
Lokalise AI just got even more powerful. Not only can you get extra fast machine-generated translations with no loss in quality at the end, but you can also automate them so they happen like magic in the background. Plug content into Lokalise and forget about it... until it’s ready to be published. Want to see how? Duh, of course, you do.
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Behind the scenes of localization with one of Europe’s leading digital health providers
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