10 effective international pricing strategies for your global expansion
Master the art and science of pricing international products with our detailed guide, leveraging strategic thinking and technology.
Lokalise articles - Page 21
The art of translation testing: A developer's guide
When you're deep in the trenches of coding, lost in a sea of algorithms, data structures, and design patterns, it can be easy to overlook the subtler elements of software development. However, as you strive to extend your digital reach, one aspect that shouldn't be brushed aside is translation testing. Understanding translation testing Before we delve into the nuances of this topic, let's get the basics straight. Translation testing isn't just about proofreading; it's a comprehe
Understanding 10 Types of Translation: Which One Do You Need?
Not all translations are created equal. While Google Translate might come in handy when you want to read menus on vacation, translating a medical trial or legal contract requires a specialized skill set. Plus, the stakes vary for different types of translation. A blunder in your marketing campaign can damage your brand image forever, and a mistranslated word in a medical report can endanger lives. More importantly, if you’re planning to work with translators, you should know
Globalization vs Internationalization: Key Differences Explained
When expanding globally, businesses face a strategic choice between: Globalization (maintaining a standardized brand across all markets)Internationalization (adapting your brand to local cultural preferences and customer behaviors) Which of these approaches is best-suited to drive your growth? In this guide, we break down the differences between globalizatio
Multidomestic strategy: Benefits, best practices, and examples
Expanding into global markets isn’t just about selling more. It’s about truly connecting with your customers. A multidomestic strategy helps you achieve just that by tailoring products, services, and marketing to fit local needs. It’s the difference between being just another foreign brand and becoming a local favorite. In this article, we’ll break down what makes a multidomestic strategy effective, explore its key benefits and chal
Transnational strategy: definition, benefits, and examples
Globalization has changed the way businesses operate. Companies are no longer limited by borders, but with this opportunity comes a challenge: how do you stay globally efficient while meeting the unique needs of local markets? That’s where a transnational strategy comes in. Transnational strategy helps you find the sweet spot between standardization, which keeps your business operations smooth, and flexibility, which helps you conn
Introducing AI LQA
Last month, we launched Lokalise AI and early results from our beta customers show that Lokalise AI represents a big step towards the “AI + Human” future of localization. Today we’re doubling down on that future and announcing that we’ve built an AI-powered translation review bot. It’s called AI LQA, and we believe it’ll become a valuable partner to your localization team. When we started building AI L
How to translate JSON files: Guide to l10n & i18n with examples
In this tutorial, we are going to discuss the JSON file format and how to translate JSON files used in the localization process with the help of an online editor. We will also cover JSON technical specifications, how JSON files can store translation values, how placeholders and plurals are typically written, and how localized time can be handled within these files. On top of that, I’ll ex
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