Stefanos is a Content Marketing Writer at Lokalise. With a background in public management, he's had a somewhat unconventional path to finding a career in B2B tech. His interests include running, reading, writing, cooking, traveling, emerging technologies, and business.
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most powerful channels to grow your business is SEO (or search engine optimization). It’s the key to scaling your business cost-effectively. “It's no longer enough just to have the market at home,” says Sara Chaya Presch, Director of International SEO at Argos Multilingua
Financial translations stand apart from other translation types because they sit at the crossroads of language, economics, and global regulation. Making it essential to understand what is translation in a highly specialized and high-stakes context What makes financial translation unique is its high stakes. Even a small mistranslation can lead to legal complications, compliance issues, o
Last month, we launched Lokalise AI and early results from our beta customers show that Lokalise AI represents a big step towards the “AI + Human” future of localization. Today we’re doubling down on that future and announcing that we’ve built an AI-powered translation review bot. It’s called AI LQA, and we believe it’ll become a valuable partner to your localization team. When we started building AI L
“Adding a new language in Lokalise requires very little effort on our end and ramping up a new language with RWS is also very efficient.” Björn Schefzyk, Senior Director of Product Management, Bird If you’re in the translation game, RWS will be familiar. It’s a giant in language and localization
Despite being a crucial touchpoint with customers that's been around for nearly 30 years, email is often overlooked when it comes to a company's localization efforts. If you've translated your website and app but neglected to localize your email communications, you may be missing out on a significant opportunity to connect with your international audience. In this article, you’ll see some tips and tricks for localizing content on this most personal of channels – complete with examp
Localization is crucial when it comes to advertising globally, and it goes beyond simply translating the words. A successful brand localization is composed of thousands of decisions made market-by-market, considering cultural differences and emotional appeal. This article highlights strategies for success in advertising localization and provides a step-by-step guide on how to loca
Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Behind the scenes of localization with one of Europe’s leading digital health providers
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