Lost in Translation: How Emojis Confuse Workers and Customers Around the World
Emojis feel like they should be a shared language in the digital world, but that’s not always the case. But when 👀 and 🤔 mean different things to different people, it’s easy for well-meaning messages to get misunderstood. To explore how emoji meanings shift across borders, platforms, and generations, we surveyed over 1,000 employees and consumers from the U.S., the U.K., Germany, and Mexico. What we found was that cultural localization isn’t just for product pages and ad campaigns. It
